Date: January 27, 2026
Time: 1:00 p.m. CST
Sponsored by: 
Domain: Business Development
BoK Competencies: Sales Techniques, Website Development and Management

The way clients find law firms has changed. Has your content kept up? Procurement teams, in-house counsel and prospective clients are increasingly using ChatGPT, Claude and Google's AI mode to shortlist law firms. When someone asks, "Which firms in New York specialize in M&A for tech companies?" or "Who handles anti-trust law for financial services?", the AI pulls from your website content to form an answer. If your content isn't structured for AI, you're not in the conversation. And you'll never know you missed the opportunity. Whether your firm appears when clients are actively searching for legal expertise is dependent on AI readability and managing that position requires the right tools to understand how AI currently reads your content.

In this session, we’ll explore why traditional SEO no longer meets the demands of today’s search landscape and how the rise of AI is reshaping how procurement teams and in‑house counsel build shortlists. We’ll walk through how to audit your content for AI discoverability across practice areas, what truly differentiates firms that get surfaced in AI‑driven search from those that don’t, and the practical steps you can take right now to strengthen your visibility. 

Learning Outcomes:

• Understand why traditional SEO isn't enough anymore, and what has changed
• Explore how to audit your content for AI discoverability across practice areas
• Identify practical steps to start improving your AI visibility today
  
  

Presenters:
Joel Goodman, VP Growth Strategy, Squiz
Rory Grant, Chief Growth Officer, Squiz

Price: 
Members: Complimentary
Prospective Members: $79