Date: March 4th
Time: noon CT
Sponsored by: Blue Orchid Marketing
Domain: Communications
BoK Competencies: Digital Marketing, Marketing and Strategy Planning

When it works, email keeps your firm visible, relevant, and remembered throughout the year. When it doesn’t, it's ignored completely. In this session, we will break down how law firms are using intentional, well-designed email marketing to stay top of mind year-round with clients, referral sources, and professional networks without sounding promotional, repetitive, or desperate for attention. We will unpack why traditional law firm newsletters often fall flat, what actually drives engagement today, and how email fits into a modern marketing and business development strategy. Expect clear examples, honest takeaways, and practical guidance you can apply immediately.

This webinar is for legal marketers, business development professionals, and firm leaders who want their firm to be remembered, not just seen.

Learning Outcomes:

• Identify what distinguishes effective law firm email marketing from emails that are routinely ignored
• Evaluate your current email strategy to determine whether it supports year-round visibility and engagement
• Apply proven best practices for content, cadence, segmentation, and measurement to improve email performance
  
  

Presenter:

Shaun Zaken, President, Blue Orchid Marketing. Shaun Zaken is President of Blue Orchid Marketing, a bespoke digital marketing agency serving law firms and medical practices nationwide. Prior to taking over B.O.M, Zaken served as a Chief Marketing Officer and worked at creative agencies supporting key accounts including Amazon, Microsoft, and General Mills. Earlier in his career, Zaken spent two decades writing and producing television, experience that informs his approach to messaging, audience engagement, and brand storytelling for law firms today.

Price: 
Members: Complimentary
Prospective Members: $79