Houston - The AI Playbook: Crafting Smart Policies Across Legal & Marketing
Wednesday, July 30 | Noon - 1:15 p.m. CT
As artificial intelligence transforms how law firms and legal departments operate, it also raises urgent questions: Who should be setting AI policy? How do we ensure AI tools are used responsibly—without stifling innovation? And what role should marketers play in shaping the future of AI within the legal industry and their own firms?
Join us along with George Niño, Vice President and General Counsel at Yokogawa Corporation of America for a dynamic discussion where legal and marketing leaders come together to explore the intersection of ethics, efficiency, and engagement in the age of AI. This session will unpack the complexities of AI governance, focusing on how marketing and legal teams can—and must—collaborate to develop smart, forward-thinking policies that balance compliance with creativity.
Panelists will share real-world examples and practical strategies on:
- Who should lead AI policy development—and why cross-functional ownership is essential
- The marketer’s evolving role in implementing AI tools for content creation, analytics, and client engagement
- Key legal considerations around data privacy, bias, intellectual property, and reputational risk
- How to foster a culture of responsible innovation that supports business goals
Whether you’re navigating your firm’s first AI initiative or refining an existing strategy, this session will equip you with insights to become a proactive contributor to AI policy development and a champion for ethical, effective AI use.
LMA Body of Knowledge: Technology Management, Client Services, Communications
Speaker:
George Niño
EVP Legal and Compliance, Yokogawa Corporation of America (YCA)
George Niño serves as Vice President and General Counsel at Yokogawa Corporation of America, where he leads legal strategy for global technology organization. With a keen focus on emerging technologies, he is deeply engaged in developing responsible AI policies that align with business objectives and regulatory expectations. He believes that effective AI governance requires cross-functional collaboration, with legal teams ensuring compliance and risk mitigation while empowering marketers to innovate ethically. George brings a practical, business-minded perspective to the table—advocating for AI policies that are not only legally sound but also enable marketers to harness AI’s potential responsibly and creatively.
Location:
Holland & Knight
811 Main Street, Suite 2500
Houston, Texas 77002
Cost:
LMA Members: $20
Prospective LMA Members: $40
For questions or concerns about your event registration, please contact lmasouthwest@legalmarketing.org