Content Hub Feeds

Technology Management Webinars

1345678910Last

Marketing Management and Leadership Webinars

1345678910Last

Communications Webinars

1345678910Last

Client Services Webinars

12345

Business of Law Webinars

1345678910Last

Business Development Webinars

1345678910Last

Webinars

1345678910Last

Business Development Edu

Business Development Events

Business of Law Edu

Business of Law Events

Client Services Edu

Client Services Events

Communications Edu

Communications Events

Marketing Management and Leadership Edu

From Click to Client: Website Conversion Strategies in the Age of AI

From Click to Client: Website Conversion Strategies in the Age of AI

Sponsored by: Marketing Technology SIG and Business to Consumer Practices SIG
Domains: Technology Management and Communications
BoK Competencies: Website Development & Management, Communications Software & Platforms and Website Content & Design

In today’s digital-first legal landscape, your website is more than just a digital brochure—it’s a critical engine for visibility, credibility, and lead generation. But are you capturing the traffic you’re attracting?

Join us for an engaging session designed specifically for legal marketing professionals, where we’ll explore how to transform your law firm’s website into a high-converting, search-optimized powerhouse. We’ll dive into the evolving world of SEO, explore how AI (including Google’s Search Generative Experience) is reshaping search behavior, and share strategies to improve conversion rates across your digital properties.

This program is relevant for both B2C and B2B legal marketers—whether you're focused on reaching individual clients or institutional buyers, you’ll gain actionable insights to optimize your digital presence and drive measurable results.

Learning Outcomes:
  • Align content and structure to meet modern SEO/SERP and user experience standards
  • Adapt to the AI-driven search landscape and what it means for law firm visibility
  • Identify and address conversion roadblocks to turn more visitors into clients
  • Understand how to use data and AI tools to personalize web experiences and improve engagement

Presenters:
Betty Burns, Director of Marketing & Public Relations, Walton Law Firm, P.C.
Annette Choti, Founder/Owner, Law Quill
Robyn Addis, Chief Revenue Officer, 9Sail
Michelle Woodyear, Principal Consultant, Mount Insights (Moderator)

Price: 
Members: Complimentary
Prospective Members: $79


Marketing Management and Leadership Events

Technology Management Edu

Technology Management Events