Leading Through Change: Real-World Lessons in Marketing and BD Transformation
Presented by the West Region
August 12, 2025 | 2 p.m. CT
LMA Body of Knowledge Domain: Marketing Management and Leadership
Competency: Change Management
Change is inevitable — whether it’s integrating teams after a merger, rolling out new technology, or driving a shift in firm culture. But leading through change in law firm marketing and business development comes with its own set of challenges: aligning stakeholders, managing resistance, and ensuring long-term adoption.
Join a panel of seasoned professionals who have navigated major organizational changes inside law firms and beyond. Through candid case studies, they’ll share what worked, what didn’t, and the lessons learned along the way. This practical conversation will give you insights you can apply immediately, whether you’re planning your next big initiative or guiding a team through ongoing evolution.
Learning Outcomes:- Understand common pitfalls and success factors in managing change within law firm marketing and BD teams
- Hear firsthand strategies for securing buy-in from leadership, attorneys, and staff
- Explore how to measure success and maintain momentum after the initial rollout
- Gain practical, candid advice from peers who have led through complex transitions
Panelists coming soon!
Cost:
Members: Complimentary
Prospective Members: $79
For questions or concerns about your event registration, please contact education@legalmarketing.org
Learn more about or register for the full series