Artificial Intelligence is a practical tool reshaping how legal marketers create content, engage audiences, and drive firm growth. In this interactive session moderated by EJ Stern (Co-Founder, Fractional Law Firm CMO), Katherine Wilson (Co-Founder, Fractional Law Firm CMO) and Drew Hawkins (Senior Director, Marketing & Operations, Womble Bond Dickinson) will walk through how legal marketers can thoughtfully and effectively integrate AI into their daily work.
You’ll learn:
• What today’s most useful AI tools can (and can’t) do for marketing and business development
• Real examples of how law firms are leveraging AI right now, from content creation to client insights
• What to consider around governance, quality control, and authenticity
• What’s coming next and how to stay ahead of the curve without losing your voice
Whether you're experimenting with ChatGPT or shaping your firm’s AI policy, this session will give you tangible tips, fresh ideas, and a clearer path forward.
Networking will begin at 11:30 AM, with the program start at 12 PM.
LMA Members: $25
Prospective Members: $40
Speakers:
Katherine Wilson, JD
Co-Founder; Fractional Law Firm CMO
Katherine Wilson is the co-founder of Fractional Law Firm CMO, a company dedicated to helping law firms achieve marketing excellence and sustainable growth. With over twenty years of experience as both a lawyer and legal marketer, Katherine understands the unique challenges and opportunities in legal marketing, offering innovative solutions that drive results.
At Fractional Law Firm CMO, Katherine leads a team that provides fractional CMO services, comprehensive marketing strategy, social media management, digital content development, business development coaching and workshops tailored to the legal industry.
Katherine regularly writes and speaks on how law firms can leverage emerging technologies like generative AI, optimize their marketing efforts, and build stronger client relationships. She is also the author of the forthcoming book, No Clubs Required, which highlights the unique paths women take to achieve success outside traditional business norms.
Passionate about helping law firms thrive, Katherine’s mission is to equip legal professionals with the tools and strategies needed to elevate their marketing and business development efforts, allowing them to focus on what they do best—practicing law.
Drew Hawkins
Senior Director, Marketing & Operations; Womble Bond Dickson
Drew Hawkins is the Senior Director of Marketing at Womble Bond Dickinson (US) LLP, where he leads digital strategy, creative development, and marketing operations. Known for his data-driven approach and collaborative leadership, Drew has spearheaded major initiatives including firmwide content platforms and digital integrations. He brings a passion for progress, innovation, and team empowerment to every project.
EJ Stern, MA, CPC
Co-Founder; Fractional Law Firm CMO
EJ is the co-founder of Fractional Law Firm CMO, a company dedicated to helping law firms achieve marketing excellence and sustainable growth. EJ advises law firms and lawyers on how to effectively expand their business and generate greater revenue. She is recognized for her ability to quickly assess challenges and develop and implement solutions.
EJ has nearly 20 years of experience leading strategy, business development, marketing, and lateral integration for the legal industry. As a business development coach, she is adept at helping lawyers cultivate, retain, and grow their client base.
EJ served as US Head of Client Development for Clyde & Co and Associate Director – Business Development Coaching for Troutman Pepper (f/k/a Troutman Sanders). She previously held marketing positions at Steptoe & Johnson and Proskauer Rose, as well.
Sponsors: