Embracing the Future: AI's Transformative Impact on Legal Marketing – Hosted by LMA Midwest
Recorded Tuesday, April 1, 2025
The LMA (Legal Marketing Association) Midwest region is thrilled to host an in-depth exploration of Artificial Intelligence (AI) and its transformative role in legal marketing. As AI continues to revolutionize industries, law firms, and legal professionals must embrace new technologies to stay ahead of the curve in an increasingly digital landscape.
LMA Body of Knowledge: Business of Law, Technology Management
Speaker
Jill Huse
Co-Founder & Chief Strategy Officer at Society 54, LLC
Jill Huse is the Chief Strategy Officer of Society 54 and INform54, bringing decades of experience in legal marketing, business development, and law firm strategy. She spent the first 15 years of her career in leadership roles within law firms before co-founding Society 54 a decade ago. A former President of the Legal Marketing Association (LMA), she holds a Master’s in Law Firm Management and certifications in leadership, gamification, and change management. Jill is a recognized expert in coaching, strategic growth, and innovative engagement strategies for law firms, helping firms drive measurable success. She is known for her ability to blend data-driven insights with creative solutions to enhance business development, client relationships, and operational efficiency.
Jennifer Scotton
Chief Marketing Officer, Constangy
As Chief Marketing Officer at Constangy, Jennifer Scotton leverages more than two decades of experience in professional services marketing to help law firms navigate the evolving digital landscape. Recently selected as a finalist for Law.com’s Southeastern Legal Awards in the "Legal Innovator" category, she is an early adopter of emerging technology, including AI, to enhance engagement and business development. A certified DiSC Practitioner and Registered Corporate Coach, Jennifer is deeply passionate about coaching, helping attorneys and marketing professionals develop their skills, build meaningful client relationships, and achieve their business development goals. As a longtime LMA member, Jennifer has dedicated over 10 years to serving in leadership roles with the Legal Marketing Association at the international, regional, and local levels.
Cost:
LMA Members: Complimentary!
Prospective LMA Members: $25