Sponsored by: Social & Digital Media SIG
Domains: Communications & Business Development
BoK Competencies: Social Media and Engagement, Presentation Skills & Project Management
In today's digital-first landscape, short-form video has become a powerful tool for capturing attention, building brand awareness, and driving meaningful client engagement. This interactive roundtable will explore how legal marketing professionals can harness the power of platforms such as LinkedIn, TikTok, Instagram Reels, and YouTube Shorts to create compelling content that resonates with both potential clients and referral sources.
Participants will discover practical strategies for creating authentic, compliant video content that showcases firm expertise while humanizing their brand. We'll dive deep into content repurposing techniques that maximize ROI by transforming a single piece of content into multiple touchpoints across various platforms. The session will also cover promotion strategies that amplify reach, and measurement techniques to track engagement and conversion.
Whether you're a solo marketer looking to build your firm’s brand recognition or part of a large firm's marketing team seeking to modernize your content strategy, this roundtable will provide actionable insights and real-world examples from successful legal video campaigns.
Learning Outcomes:
- Identify the most effective short-form video platforms and formats for different legal practice areas and target audiences.
- Develop a systematic approach to repurposing long-form content (webinars, articles, presentations) into engaging short-form video series.
- Create compliant promotional strategies that amplify video content reach while maintaining professional standards and ethical guidelines.
Presenters:
Jessica Aries, J.D., LL.M, Digital Marketing Strategist & Trainer, By Aries
Rob Kates, Executive Producer, Kates Media LLC
Price:
Members: Complimentary
Prospective Members: $79.00