Date: March 10th
Time: noon CT
Sponsored by: Solo/Small Team SIG
Domain: Marketing Management and Leadership
BoK Competency: Firm Organizational Structure and Dynamics

This program offers practical guidance for firms looking to build effective associate business development training with limited time and staff. Legal marketers and practitioners will walk through approaches for aligning BD training with firm goals, integrating expectations into evaluations and promotion pathways, and reinforcing a culture where business development is part of everyday practice.

Learning Outcomes:

• Understand how to align associate business development training with firm goals
• Identify practical tools and processes small teams can use to support BD engagement
• Identify methods for structuring and measuring associate BD program
  
  

Presenters:

Kristo Sween, Chief Growth Officer, LawyerBookBuilder. Kristo Sween, is a former law firm marketing and business development leader with over 25 years of experience working with highly respected regional, national, international, and AmLaw 200 firms. His approach is rooted in authentic relationship building, practical action steps, and consistent accountability.

Price: 
Members: Complimentary
Prospective Members: $79