Shared Interest Groups (SIGs) are communities of LMA members with common interests that join together to network, educate and share best practices. Engaging in LMA’s SIGs provides you with a centralized community to rely on for the specific tips, education and best practices to advance your day-to-day work.
SIGs meet virtually and in person — by teleconference, webinars, Listservs, social media groups and at the LMA Annual Conference — which provides invaluable opportunities to connect with like-minded members and advance firm strategies and initiatives.
Make the most of this peer-to-peer interaction by joining the SIG(s) that speaks to your interest:
The B2C SIG, formerly Plaintiff Firm SIG, connects marketers in consumer-focused practices to share insights, learn together and strengthen their impact across firms of all sizes. It offers practical guidance and peer support for initiatives like launching websites, improving digital marketing and building business plans.
SIG Leaders: Crystal Breede and Sydney Gallek
The Client Value SIG brings together professionals focused on strengthening law firm and client relationships through service excellence, pricing, project management and process improvement. It offers a supportive space to share insights and elevate client experience across all marketing and business development roles.
SIG Leaders: Michael Janovici and Melissa Peterson
The CMO/Senior Marketer SIG serves as a peer community for full-time, first chair marketing and business development professionals to explore ideas, discuss leadership priorities and refine the strategies that drive firmwide initatives. Members benefit from candid dialogue, shared best practices and insights designed to support the complex responsibilities of senior marketers.
SIG Leaders: Chris Hinze, Despina Kartson, and Lee Peretz
The Competitive/Market Intelligence SIG is designed for those who rely on market research and competitive analysis to guide firm growth. Members share techniques, explore new tools and learn from one another as they develop intelligence that supports smarter targeting, stronger positioning and new business opportunities.
SIG Leaders: Neil Barbieri and Steven Medley
The DEI SIG is a collaborative forum for professionals who want to strengthen diversity, equity and inclusion within legal marketing teams and firmwide initiatives. Members connect to exchange ideas, explore DEI focused programs and challenges and empower one another to create more inclusive cultures and impactful practices.
SIG Leaders: Myisha Aldridge Alexandra France, and Roy Sexton
The Marketing Technology SIG offers a collaborative space for members to explore the fast- evolving role of technology in legal marketing. From tools and platforms to trends across other industries, this community helps professionals share insights, compare approaches and better understand how marketing tech can enhance client engagement and firm strategy.
SIG Leaders: Raquel Lewis and Mike Vallebuona
The PR & Communications SIG is a spot for legal PR and communications professionals to connect, ask questions and learn from one another. Members collaborate on storytelling, media relations, messaging strategies and communication challenges by supporting each other in elevating their firm’s voice and visibility.
SIG Leaders: Kelli Hammond, Traci Stuart, and Corrina Wright
The Service Provider SIG convenes consultants and companies across the legal marketing ecosystem to share best practices and elevate how to serve firms and clients. This community fosters open dialogue around delivering ethical, high quality and client centric support that advances our industry and strengthens the profession.
The Social & Digital Media SIG brings together professionals who use social media and online platforms to drive marketing and business development. This community offers space to share strategies, explore emerging trends and build the skills needed to elevate digital engagement across the legal industry.
SIG Leaders: Adam Ganucheau, Kate Gold and Q Miceli
The Solo/Small Team SIG unites in-house marketers at firms with fewer than 100 attorneys or limited marketing staff to connect, learn and share practical strategies. This community offers peer support, real world insights and resources tailored to the unique challenges and opportunities of leading marketing efforts in a lean environment.
SIG Leaders: Sarah Hazel and Chris Moyer
Board Liaison: Phil Flora Staff Liaison: Kathryn Bolen and Sarah Logan (CMO SIG)
Review our Community Rules, Etiquette and Privacy Guidelines to reference terms and conditions.