LMA Webinar Series
What You Don't Know Can Hurt You
Core Competency: Research
Level: Entry-Mezzo
Originally Presented: March 18, 2009
Presenter: Carol Greenwald, Ph.D., President, Marketing Partners
As a marketing professional, it is important to know the industry in which your clients (the attorneys) do business. conducting marketing research on key clients and prospects, analyzing internal data to assist in building a marketing strategy, and preparing a competitive intelligence analysis may all be a part of your growing career. This session will cover:
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Primary and secondary research sources
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Quick survey options and accounting data analyzes
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Analyzing data and preparing a useful research report
Carol Schiro Greenwald currently serves a s business development coach and trainer for many well-known professional services firms both in-house and as a consultant. Her experience includes directing marketing, marketing research and marketing communications programs. She lectures frequently on marketing topics for professional firms and associations and is past -president of the Legal Marketing Association, Metropolitan New York Chapter, and also teaches in the workshop in Business Development program. For five years, Greenwald was an editor of Strategies, the Legal Marking Association's national publication.
Register:
Full Member: $79; Limited Member: $129; Nonmember, $179