LMA Webinar Series
Insights from the Inside:
In-house counsel share practical tips for winning their business
Panel discussion moderated by
Craig Brown
David Freeman Associates
May 14, 2008
Time:
11:00 am - 12:30 pm Pacific
12:00 pm - 1:30 pm Mountain
1:00 pm - 2:30 pm Central
2:00 pm - 3:30 pm Eastern
Fees:
$99 Full Member
$149 Limited Member
$199 Non-member
Click here to register online or download the registration form PDF file.
What does In-house counsel want? How do they want to be approached and sold legal services? How do they select new outside counsel? Is there really such a thing as a “Trusted Advisor?” How have lawyers earned that status? Do client satisfaction surveys really work? What about client teams? Do clients like to be “cross-sold?”
This panel discussion is designed to help law firm’s better serve and manage relationships with in-house counsel and corporate clients. In today’s business environment, clients’ loyalties are waning. Research shows that a large percentage of corporate clients are unhappy with their primary law firm. Yet, studies indicate that many law firms are unaware of client dissatisfaction largely because many firms fail to engage in open and meaningful communications with their clients. As the economy continues to slow, clients are using fewer core firms for outside work. In this environment, it is more important than ever to make sure outside lawyers are giving their clients exactly what they want.
As regular buyers of legal services, our distinguished panel of experienced in-house counsel will offer candid insight into how they like to be approached, sold and serviced. Among other issues, our panel will examine:
• How clients find and select outside counsel
• How clients prefer to be approached for new business
• How attorneys should go about strengthening relationships with in-house counsel
• How your firm’s lawyers can become an integral part of a client’s business teams and become trusted advisors
• How clients like to be approached for cross selling activities
• How to best get feedback and information on client satisfaction
Join Craig Brown as he moderates this experienced panel of in-house attorneys:
- Ron Zollman, General Counsel, Iomega, San Diego, CA
- Tim Schade, General Counsel, Lifetime Products, Clearfield, UT
- Richard Burton, Shareholder, Greenberg Traurig and former General Tax Counsel at Host Marriott Corporation, Bethesda, MD
Click here to register online or download the registration form PDF file.