| What | Meeting |
|---|---|
| When |
04/17/2008 12:00
04/17/2008 13:30
04/17/2008 12:00 pm - 01:30 pm |
| Where | Boston |
| Where |
Foley Hoag LLP 155 Seaport Boulevard, 13th Floor, Boston, MA |
| Hosted By | New England Chapter |
| Full Member Cost | $45 |
| Non-Member Cost | $60 |
| Contact Name | Danielle DeSiato |
| Contact Email | ddesiato@rc.com |
| Contact Phone | 617.305.5467 |
How to Work a Room in the Digital Age: Social Networking for Law Firms
Social networking...from Facebook to LinkedIn and even blogging...has exploded as a phenomenon in recent years, and has found its way into the legal industry. As legal marketers, more and more of our lawyers are using these sites to connect with clients, prospective clients and colleagues in their marketing and business development efforts. But with this technology comes the inevitable questions:
From an ethical perspective, what can and should lawyers do online with these sites, and what shouldn't they do?
Do various state advertising rules apply?
What about testimonials?
What should law firms be paying attention to and leveraging for their marketing and public relations gain?
Join us at an expanded April LMA New England luncheon as we discover what's behind the social networking explosion, as well as the ethical implications we need to be aware of when utilizing these sites for marketing and business development.
Our featured speaker, Kevin O'Keefe, a former trial lawyer and current President of LexBlog, Inc., is one of the leading sources of information and commentary on the use of blogs, RSS and social media for the marketing of law firms.
Sponsored by:
