The best ideas are useless if you can't get past the door to present them.  In order to successfully implement any program or idea, marketing professionals, like any other service provider, need to gain the respect and trust of their clients - the attorneys.  A recurrent discussion among legal marketers today is how to engender that trust and support in order to get the buy-in necessary to see your plans come to fruition.
 
Tracy LaLonde a well-known consultant, training coach, and Principal of Akina, Inc., has tackled this issue with many of her clients and will share with us some of the key solutions that she has identified through her work in this field.
 
Ms. LaLonde notes:  "As marketers, you are continuously encouraging your lawyers to develop their personal brands and engage in relationship development for the purpose of business development.  But what about you and your department?  Have you focused on your brand and relationship development within the firm for your own and your department's success?"
 
This information-packed program will help you to:

•  Identify and communicate the problems you and your department solve for the firm
•  Tell your story in an engaging manner
•  Strategically develop and maintain relationships within the firm

This is a great opportunity for marketing and business development professionals to learn real strategies and tactics on how to raise your department's internal value as well as your own!
 
Become the "go to" person in your area of expertise.  Learn how to pitch an idea persuasively and effectively so that your clients understand the value of your suggestions.

TO REGISTER FOR THIS EVENT, PLEASE CLICK HERE.