What does it take to help associates commit to developing their own practices? We have all heard partners complain about associates and associates complain about partners when it comes to spending nonbillable time on practice development. We focus on the real-life tactics it takes to help associates make the commitment to their own careers and practices, including:

• Doing it their way – how a simple assessment of talents changes the conversation.
• Boomer Rainmaker mentors, Big Foot, and other rare sitings.
• Mentoring Up: How to provide value as an associate.
• Young Leadership Groups – the next generation makes rain in teams.
• Making the Commitment to the Firm: Don’t ask X-ers and Millennials to lead a Boomer life.

About the presenters:

Wendy Nemitz
Founder, Ingenuity Marketing Group LLC

Wendy Nemitz is the founder of Ingenuity Marketing Group and is know for; strategic vision, a way with words, and bright ideas. Able to see the big picture she is brings people together through powerful, persuasive communication.  
She has worked in sales and service marketing since 1984. In 1987, and was the first marketing professional at Olsen Thielen, a large local CPA firm in Minnesota. She went on to be the director of marketing for Rasmussen Colleges, Minnesota’s largest and oldest private two-year college system, before founding Ingenuity Marketing.

Dawn Wagenaar
A trainer and professional speaker, Wagenaar has presented for comapnies, professional associations and civic organizations.

Dawn Wagenaar is a principal of Ingenuity Marketing Group LLC, a firm focused on helping professional service providers market and sell their services better. Wagnenaar has worked in professional service marketing since 1993 when she began coordinating marketing programs for a regional office of a large national insurance and financial services company. Since then she has directed the marketing efforts of a small local and a large regional CPA firm.

A trainer and professional speaker, Wagenaar has presented for comapnies, professional associations and civic organizations and has been published in several industry publications.  She has a bachelor of arts degree from Augsburg College in Minneapolis as well as a master of arts in educational leadership from the University of St. Thomas in St. Paul, Minnesota.

Wagenaar is a member of the Edina Chamber of Commerce, member of the Legal Marketing Association, chair of the AAM Awards Committee of the Association for Accounting Marketing as well as Immediate Past President of the Minnesota Chapter of the Association for Accounting Marketing. She is also co-founder of a woman’s networking
group called Women In Networking.