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The Body of Knowledge View the BoK

Created by the Legal Marketing Association


LMA membership is required to view the digital version of the BoK. Printed copies of the document are available for purchase by both LMA members ($49) and prospective LMA members ($149). Prospective members must create a guest account and log in to purchase.

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LMA has developed a new foundational resource called the Body of Knowledge (BoK) that defines the core skills necessary for legal marketers to be successful. The BoK clearly defines the essential and accepted domains, competencies and associated skill sets within the legal marketing profession at every level. 

This resource will help legal marketers hone their skills, assist legal marketing managers to develop themselves and their teams, provide a universal benchmark against which legal marketers can be assessed, and help LMA develop and deliver the right educational programming for marketers of all levels.

Access the Body of Knowledge Overview

Gain an overview of the BoK and learn how you can use this valuable resource at every level of your career. In a brief (15-minute) Coffee Break webinar, LMA Education Director Holly Amatangelo walks you through the basics of the BoK and how it can be used to supplement your career at every step. Access the webinar today

WANT TO LEARN MORE? Listen!

If you’d like to dig even deeper into each Body of Knowledge domain, tune in to the LMA Podcast for an ongoing series centered around the six BoK domains. Each episode features domain experts providing insight on industry trends within each domain and actionable advice on how to apply your knowledge of the domains at work. The domain experts also give tips on how to use the Competency Analysis Tool (CAT), discuss the latest hot topics surrounding the domains, and so much more!

New episodes are available! Visit the LMA Podcast channel and tune in to the latest BoK Podcasts.

Competency Analysis Tool (CAT)

To better assist you in charting your own development path, LMA has created a competency analysis tool (CAT) for each domain within the BoK. The CAT can be used to assess staff’s or your personal professional development opportunities. 

Click on each domain icon below to view the CAT.

Business Development

Business Development drives new business and increased revenue for the law firm – both directly and indirectly – through client and prospect outreach, attorney coaching and mentoring, and market intelligence.

 

LMA Business of Law

Business of Law includes understanding the legal profession, evaluating firm financial and operational performance, building strategies to leverage market opportunities and implementing practices that maximize performance.

 

Client Services

Client Services consist of the techniques, processes and standards by which law firms’ professional staff serve the lawyers in the firm and the clients of the firm, including the disciplines of project management and process improvement.

LMA Cocmmunications

Communications entail developing and implementing internal and external messaging strategies to broaden the impact of the firm’s programs and brand position.

 

Marketing Management and Leadershiop

Marketing Management and Leadership establishes and effectively manages a highly functioning marketing organization through people and processes that foster collaboration and drive overall business objectives.

 

LMA Technology Management

Technology Management includes identification, implementation and effective management of the technologies and technology staff that support marketing and business development.

Tell Us What You Think

Once you've had a chance to review the BoK, and apply its contents, let us know  your thoughts through our brief survey.

BoK Survey