Welcome to the West Region

Dear West Members,

How are we already in the second half of the year?! I hope you are able to take some time to enjoy the summer and squeeze in a break before the busy fall season is upon us.

The fall is always an exciting time in the West Region, as we host our annual regional conference. This year, Tech West x Southwest will take place October 27-29 in Denver. Programming will be focused on equipping us with the tools we need to lead innovation and drive impact at our firms, with three education tracks offered: business development and sales, marketing and communications and technology to support growth and revenue generation. We are also hosting two pre-conference sessions for CMOs and for our LMA Next early-career marketers. A huge shoutout to all of our volunteers who make TW x SW possible – we truly couldn’t do it without you.

Speaking of volunteers, we’re beginning the election process for our West Region Governing Board and for our Local Steering Committees. Volunteering and getting to know this incredible community has been incredibly rewarding on both a personal and professional level, and I hope you’ll consider joining me. Expression of interest forms for the West Region Governing Board are due by July 25, and more info on the Local Steering Committee process will be shared soon. Please feel free to reach out with any questions.

Geneva

With appreciation,
Geneva Granatstein
LMA West Region President

Upcoming Regional Events

 
September 9, 2025
Southern California AI at Work: Turning Tools into Strategy for Legal...

September 10, 2025
Chambers California 360: Marketing & Business Development Best...

October 23, 2025
Southern California: Virtual Legal Marketers Connection Hub

 

View All Events

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West Local Groups

 

LMA welcomes members' interest in convening a local group. Contact regionsupport@legalmarketing.org to learn more.

Bay Area Los Angeles Northwest Southern California

 

LMA Regional Board Members

 

Geneva Granatstein

Geneva Granatstein
Regional Marketing Director
Ballard Spahr LLP
Seattle, WA


2025 President

Jasmine Trillos-Decarie

Jasmine Trillos-Decarie
Chief Client Officer
Lathrop GPM LLP
Seattle, WA


2025 President-Elect

Mohib Qidwai

Mohib Qidwai
Senior Business Development Manager
Bryan Cave Leighton Paisner LLP
Santa Monica, CA


2025 Immediate Past President

Chris Walker

Chris Walker
Executive Director of Marketing & BD
GLP Attorneys
Seattle, WA


2025 Treasurer

Rafeedah Keys

Rafeedah Keys
Head of Privacy & Tech Practice Marketing
Perkins Coie LLP
Seattle, WA


2025 Treasurer-Elect

Alexandra DeFelice

Alexandra DeFelice
Chief Marketing and Business Development Officer
Jeffer Mangels Butler & Mitchell LLP
Irvine, CA


2025 Secretary

Lana Manganiello
Managing Director
Equinox Strategy Partners
San Diego, CA


2025 Director-at-Large, Programming

Bree Metherall

Bree Metherall
Chief Marketing & Business Development Officer
Stoel Rives LLP
Portland, OR


2025 Director-at-Large, Communications

John Dewey

John Dewey
Senior Business Development and Marketing Manager
Sheppard Mullin
Los Angeles, CA


2025 Director-at-Large, Membership

Lana Manganiello
Managing Director
Equinox Strategy Partners
San Diego, CA


2025 Director-at-Large, Membership

Kristin Mazovec

Kristin Mazovec
Director of Business Development & Marketing
Coblentz Patch Duffy Bass LLP
San Francisco, CA


2025 Director-at-Large, Communications

Visalaya Hirunpidok

Visalaya Hirunpidok
Regional Marketing and Business Development Manager
Hunton Andrews Kurth LLP
Los Angeles, CA


2025 Director-at-Large, Programming

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