2022 Midwest Annual Conference

The Legal Marketing Association’s Midwest Region is seeking experienced and dynamic presenters for the 2022 Midwest Regional Conference, taking place June 15-16 in Chicago. All submissions are due by Friday, May 20, at 5:00 pm EST.

This year’s conference, “Pivot to Today,” focuses on the unique time all of us as professionals are in, looking at the current state of marketing and business development in the legal industry and focusing on the pivots we can implement now to move forward. Our goal is to have diverse and impactful programming that is:

  • Practical: Provides useful takeaways, templates and ideas that attendees can implement in their own firms. 
  • Focused: Content that reinforces the theme with a focus on actionable ideas. Traditional marketing and business development skills are welcome, but your proposal should articulate how the topic intersects with the state of marketing, business development and professional careers as we continue to navigate a quickly changing business world. 
  • Interactive: Content is delivered with attendee engagement in mind. Workshops, roundtables, and other engaging formats are strongly encouraged. 
     

Conference Background

The LMA Midwest Regional Conference is a high-quality, professional development opportunity for LMA members to learn, network, and gain practical insights on timely and timeless topics. Attendees range from entry-level to senior leaders, and include law firm marketing departments, consultants, and service providers. Our attendees develop and manage marketing and business development strategies, both internally and externally.

Submission Process + Timeline

The Call for Speakers submission is open through Friday, May 6, at 5:00 pm EST. By submitting a proposal, you are committing to speaking in-person at the conference. 

Proposals will be asked to include a written connection between the topic and how it relates to today’s marketing and business development environment. Click here for a sample proposal submission form. We encourage you to read through this sample form thoroughly, as all materials, including presenter information, must be ready prior to submitting.

Best Practices:

  • Be sure to include all of the requested information. Please provide complete information on co-presenters.
  • This is an educational program. The speaking opportunity should not be used to sell a product or service.
  • Presentations should focus on the most pressing, current, and emerging issues affecting legal marketers.
  • Be specific. Tell us how you will engage and educate your audience.
  • Clearly articulate:
    • How your presentation ties back to the conference theme, “Pivot to Today”
    • Takeaways attendees will gain from your session
    • Tools that attendees can take to their firms and implement immediately
    • Whether the session be interactive, and how 
    • Types of materials you will provide

If you are being considered to speak, the committee will reach out to you for further information. 

Speaker inquiries may be directed to: njenks@secretariat-intl.com

To submit your proposal, please login or create a user account.

Topic Categories

  • Marketing
  • Business Development
  • Communications/Public Relations
  • Business of Law
  • Client Services
  • Marketing Management and Leadership
  • Technology Management
  • Internal Marketing & Communication
  • Diversity, Equity, and Inclusion
  • Recruiting and Professional Development

Session Types

Proposed sessions should be structured using one of the following formats:

  • Interactive Workshops: Led by one or two people and highly interactive, including worksheets, case studies or role play
  • Panels: Two to four speakers with a moderator in a conversational format
  • Lecture: Single person presentation
  • Roundtable Discussion: Moderate a discussion among attendees in a small group setting

Length of Session

  • 45 minutes
  • 30 minutes
  • Other

Speaker Details

Speakers will receive free registration. A conference-branded PPT template will be available. Speakers must use the first and last slides. All presentation slides and materials will be available to attendees after the conference. 

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Conference Details

Wednesday, June 15 to Thursday, June 16
Chicago Athletic Association Hotel
12 S Michigan Ave, Chicago, IL 60603

View the conference registration.