Experienced business developers know that it costs five times more to sell a new service to a new client than it costs to sell an additional service to an existing client.

Professional athletes rely on their coaches – experienced individuals who help them hone their performance skills, create focused competition strategies and maintain a high level of motivation over the course of a career.

The Legal Marketing Association serves the women and men involved in marketing, business development and communications within the legal profession.  LMA membership currently stands at 2,500 members working at law firms within the United States and 12 foreign countries.

Not so long ago, lawyers and law firms relied on “snail mail” for delivery of the firm’s marketing communications – like invitations to events or printed newsletters or alerts. 

Congratulations!  Thanks to a lot of hard work, you’ve finally nailed down the opportunity to “pitch” your legal services to a targeted, qualified client.  Obviously, you want to make the most of this hard-won opportunity.