Each law firm has a unique identifying culture.  In order to be successful, individual lawyers need to understand the culture of the law firm (or in-house legal department) they are considering – or where they have already landed.

Good content has always been one of the best ways for a lawyer to establish and maintain a professional reputation.  In the hands of potential clients, good content demonstrates your understanding of the law and your ability to do what you claim to do.

Experienced business developers know that it costs five times more to sell a new service to a new client than it costs to sell an additional service to an existing client.