LMA-LA has secured an exciting keynote speaker for its upcoming Continuing Marketing Education Conference to be held on September 23, 2011 at the Beverly Hills Hotel in Beverly Hills, CA.

The Los Angeles Chapter of LMA is recruiting leaders for its 2012 Board of Directors.

LMA-LA February 2011 Program: Creating a Sales Culture: Best Practices and Trends

Sales teams in law firms, those dedicated, non-attorney groups of new business generators, have evolved from forbidden, to frowned upon, to oddity, and are now just settling into successful existence at some top-tier firms. The Legal Marketing Association Los Angeles Chapter’s February program, “Creating a Sales Culture: Best Practices and Trends,” offered a few glimpses of law firm sales teams and cultures today.

Airlines. Accounting firms. Creators of $69 wills.  Over the past years, LMA-LA programs have peeked into these industries as possible sources for fresh marketing perspectives. In its 2011 inaugural lunch program, LMA-LA did what many people do when the going gets tough, the chapter went shopping and found best practices inspiration at the mall.

Hear from our online content marketing experts and your colleagues in this interactive program. Panelists will use your examples  to demonstrate tips for enlivening content for websites and other marketing platforms.  Watch and learn as we makeover the copy you send to us.  If we don’t highlight your submission, our panelists will offer you a post-program redline review.

Date TBD

Location:  The Palms, West Hollywood

CHECK BACK FOR MORE DETAILS!

SAVE THE DATE! Details to follow.

Laura Meherg, Founder and Partner at Wicker Park Group and Jill Weber , CBDO, Leonard Street and Deinard will co-present on their efforts to develop a packaged training program and toolkit, to prepare attorneys for the challenges of “Client Conversations”.  Specifically, they will discuss how they motivated their attorneys to conduct meaningful client conversations, resulting in cross-sell opportunities,  new matters in current service areas, and new client opportunities, as well as the extremely positive feedback they received and how it fostered a new appreciation and culture of face to face “Client Conversations.”