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Capital Ideas Newsletter May/June 2011 Issue

Capital Ideas Newsletter - March/April 2011 Issue

Capital Ideas Newsletter - January/February 2011 Issue

Attend the LMA Annual Conference — On Us!

Womble Carlyle was a pioneer in creating a sales department inside a law firm. Today, law firms large and small are following suit based in large part on the successful example that Womble set. As one of the legal industry’s first director of sales, Steve Bell led the development of Womble Carlyle’s sales department and will share his process and strategy for effectively creating a sales culture within a law firm setting.

Come kick off the start of the Holiday Season with your LMA colleagues. Please join us for a night of food, drink and merriment at our annual Holiday Party.

What are the tools that you need to raise your visibility in th...

Marketing and IT. In the past, “strained” was the common word used to describe the typical relationship between these two teams. However, the dynamics are changing. Today, many CMOs and CIOs work as a team, developing strong and successful partnerships to benefit their firms. Our panel of CMOs and CIOs will discuss their experiences and share specific tools and best practices to improve communication, collaboration and the overall relationship between marketing and IT.

Over the past several years, law firms have cut back on sponsored and hosted events, and we have all been asked to do more with less. With signs that law firm economics are on an uptick, it is important to be prepared for an increase in marketing events and to approach these initiatives with renewed focus.

A New Perspective: Looking at Legal Marketing wit...