Schedule at a Glance

Agenda details are being finalized, please check back regularly for updates.

Pre-Conference Programs | Tuesday, October 13 (EST)
12:00 – 4:00 p.m.
CMO Summit
12:00 – 5:00 p.m.
LMA QuickStart® LIVE! – Legal Marketing Essentials
12:00 – 5:00 p.m.
Impact Marketing for Small and Mid-sized Law Firms
4:00 – 5:00 p.m.
CMO Networking Reception

Conference Day One | Monday, October 19 (EST)
12:00 – 12:15 p.m.
Main Stage: Welcome
12:15 – 1:00 p.m.
Main Stage: Keynote Presentation
1:00 – 1:15 p.m.
Intermission / Visit Virtual Booths
1:15 – 2:00 p.m.

Concurrent Breakout Sessions

  • Town Hall Discussion with Keynote Speaker
  • Think Global Act Local: Supporting Growth Through Successful BDM
  • Navigating to the Top Spot
  • Chief Marketing Officers as Change Agents
2:00 – 2:30 p.m.
1:1 Speed Networking Break / Visit Virtual Booths
2:30 – 3:15 p.m.

Concurrent Breakout Sessions

  • Plaintiff Firms: Gain More Clients Through Strategic Digital Marketing
  • It’s in Your Data: Revelations that Drive Diversity and Firm Collaboration
  • Team Collaboration and Key Client Programs
  • Can You Solve Your Next Law Firm Crisis
3:15 – 3:30 p.m.
Intermission / Visit Virtual Booths
3:30 – 3:45 p.m.
Main Stage: Building Connections
3:45 – 4:30 p.m.
Roundtables by LMA Region
4:30 – 5:00 p.m.
1:1 Speed Networking Break / Visit Virtual Booths
5:00 – 5:45 p.m.
First Timers' Reception
5:45 – 6:30 p.m.
Mentor/Mentee Reception

Conference Day Two | Tuesday, October 20 (EST)
12:00 – 12:10 p.m.
Main Stage: Welcome
12:10 – 12:40 p.m.
Main Stage: Practicing Well-Being Through Mindfulness and Self-Care
12:40 – 1:10 p.m.

Concurrent Breakout Sessions

  • The Impact of Sustained Diversity in Legal, Private Industry and Beyond
  • Emerging as a Champion for your Client: Using Data to Innovate and Motivate
  • NEW: Virtual Event Best Practices’
  • Turning Busy Lawyers into Recognised Thought Leaders
  • Why Your Analytics Land with a Thud
1:10 – 1:45 p.m.
Roundtable Discussions
1:45 – 2:00 p.m.
Intermission
2:00 – 2:15 p.m.
Demo Sessions
2:15 – 2:45 p.m.
1:1 Speed Networking Break / Visit Virtual Booths
2:45 – 3:15 p.m.

Concurrent Breakout Sessions

  • CRM Clinic: Best Practices for CRM Success
  • 20/20 Vision in the 2020 Recession: Using Data To See Better
  • Taking Business Development to the Next Level
  • NEW: Diversity, Equity and Inclusion Fireside Chat
3:15 – 3:30 p.m.
Intermission
3:30 – 3:45 p.m.
Main Stage: Building Connections
3:45 – 4:30 p.m.
Roundtable Discussions by LMA Body of Knowledge domains
4:30 – 5:00 p.m.
1:1 Speed Networking Break / Visit Virtual Booths
6:30 – 8:00 p.m.
Gala Reception

Conference Day Three | Wednesday, October 21 (EST)
12:00 – 12:15 p.m.
Main Stage: Welcome
12:15 – 1:15 p.m.
Elevate. Collaborate. Innovate. General Counsel and Outside Counsel Conversations
1:15 – 1:45 p.m.
1:1 Speed Networking Break / Visit Virtual Booths
1:45 – 2:15 p.m.

Ted Talks with Q&A

  • NEW: NALP session
  • Building a Coaching Program that Your Attorneys will Love
  • Why Brand Still Matters in the Age of Automation
  • Leadership for Legal Marketers
  • NEW: A Breath of Fresh Air: The Power of Meditation, Visualization and Yoga
2:15 – 2:30 p.m.
Intermission
2:30 – 3:15 p.m.

Concurrent Breakout Sessions

  • Client Focused Collaboration: Elevating the Role of Business Development
  • NEW: Allyship
  • Fastest Growing Law Firm Management Strategies
  • COLAP Presents: How to Mitigate Stress and Make it Work for You
  • How to Identify Law Firm Relationship ROI
3:15 – 3:45 p.m.
Networking Break / Visit Virtual Booths
3:45 – 4:00 p.m.
Main Stage: Building Connections
4:45 – 5:00 p.m.
1:1 Speed Networking Break / Visit Virtual Booths
6:30 – 7:30 p.m.
Leader Appreciation Reception

Conference Day Four | Thursday, October 22 (EST)
12:00 – 12:10 p.m.
MainStage: Welcome and 2021 Annual Conference Launch
12:10 – 12:30 p.m.
MainStage: Featured Speaker: Itzik Amiel
12:30 – 1:00 p.m.

Concurrent Breakout Sessions

  • How To Think Like A Legal Ops Professional
  • NEW: Onboarding New Attorneys and Staff
  • Pathways to Leadership: The Convergence of Service and Career Leadership in Times of Uncertainty
  • The Fab Five: Addressing D&I from All Perspectives Including Client's Perspective
  • The Power of Podcasting
1:00 – 1:30 p.m.
Roundtable Discussions
1:30 – 1:45 p.m.
Intermission
1:45 – 2:15 p.m.

Ted Talks with Q&A

  • Leveraging Pop Culture News to Fuel Content/PR Strategy
  • Disrupting the Disruption
  • Leveraging the Power of Service
  • Taking The Early Path to Client Service Excellence
  • NEW: Managing Anxiety for Your Workforce During Covid-19 and Beyond
2:15 – 2:30 p.m.
Demo Sessions
2:30 – 3:00 p.m.
1:1 Speed Networking Break / Visit Virtual Booths
3:00 – 3:45 p.m.

Concurrent Breakout Sessions

  • NEW: Diversity Lab
  • NEW: Change Management/ Leadership
  • Second Session/ Plaintiff Firms: Gain More Clients through Strategic Digital Marketing
  • Next Big Thing: Service Metamorphosis
  • Aligning Marketing and BD Priorities with Partner Compensation
3:45 – 4:00 p.m.
Main Stage: Building Connections & Wrap Up