Agenda At-a-Glance

Pre-Conference Programs | Wednesday, March 25
8:00 a.m.
Registration and Breakfast
8:45 – 4:00 p.m.
Networking Opportunities | Wednesday, March 25
4:00 – 5:00 p.m.
CMO SIG Reception
4:45 – 5:00 p.m.
Conference Mentoring Program Meet-Up
5:00 – 6:00 p.m.
First Timer’s Reception
5:00 – 6:00 p.m.
Exhibit Hall Sneak-Peak
6:00 – 7:30 p.m.
Exhibit Hall Welcome Reception
7:30 – 8:30 p.m.
LMA Regional Receptions
Conference Day One | Thursday, March 26
7:30 a.m.
Registration Opens
7:30 – 8:30 a.m.
Breakfast in the Exhibit Hall
8:00 a.m.
General Session Doors Open
8:30 – 8:45 a.m.
Welcome and Opening Remarks
8:45 – 9:45 a.m.
Keynote Presentation
Getting Things Done is Inspiration + Sheer Willpower
9:45 – 10:30 a.m.
Networking Refreshment Break and Demos in the Exhibit Hall

Breakout Session Key*

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Business Development drives new business and increased revenue for the law firm—both directly and indirectly—through client and prospect outreach, attorney coaching and mentoring and market intelligence.
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Communications entails developing and implementing internal and external messaging strategies to broaden the impact of the firm’s programs and brand position.
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Business of Law includes understanding the legal profession, evaluating firm financial and operational performance, building strategies to leverage market opportunities and implementing practices that maximize performance.
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Marketing Management and Leadership establishes and effectively manages a highly functioning marketing organization through people and processes that foster collaboration and drive overall business objectives.
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Client Services consists of the techniques, processes and standards by which law firms’ professional staff serve the lawyers in the firm and the clients of the firm, including the disciplines of project management and process improvement.
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Technology Management includes identification, implementation and effective management of the technologies and technology staff that support marketing and business development.

*Conference breakout sessions are aligned with the LMA Body of Knowledge domains

Competency Level

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Concurrent Breakout Sessions

 

BREAKOUT ONE
BREAKOUT TWO
BREAKOUT THREE
BREAKOUT FOUR
BREAKOUT FIVE
BREAKOUT SIX
10:30 – 11:30 a.m.
10:30 – 12:30 p.m.

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Think Global, Act Local: Supporting Growth Through Successful Business Development and Marketing Programs That Work Around the Globe

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Pitch Perfect: Legal Sales, Strategic Account Management and Client-Facing Business Development

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Interactive Session/ Game: Can You Solve Your Next Law Firm Crisis? Part One

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Chief Marketing and Business Development Officers as Change Agents

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Aligning Marketing and Business Development Priorities with Partner Compensation... and Vice Versa

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DEEP DIVE

Spark Squads: A Scalable Approach to Innovation

11:45 – 12:30 p.m.

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Why Brand Still Matters in the Age of Automation

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The Science of Service

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Why Your Analytics Land With a Thud

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COLAP Presents: How to Mitigate Stress and Make It Work for You

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How to Create an Ideal Client Mix and Avoid Non-Billable Burnout

12:30 – 1:30 p.m.
Networking Lunch
1:45 – 2:45 p.m.

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It’s in Your Data: Revelations that Drive Diversity Programs, Client Teams, and Other Strategic Marketing Initiatives

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How to Utilize an Improvisational Mindset to Attract, Sign and Retain Clients

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Fishbowl Conversation: How Data Drives the Intersecting Worlds of Public Relations and Business Development

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TRUST ME! I’m a (Data-driven, Trustworthy, Empathetic, Supportive) Marketer…

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How to Identify Law Firm Relationship Intelligence ROI

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The Power of Podcasting

2:45 – 3:30 p.m.
Networking Refreshment Break and Demos in the Exhibit Hall
3:30 – 4:30 p.m.
3:30 – 5:45 p.m.
3:30 – 4:30 p.m.
3:30 – 5:45 p.m.

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Fastest Growing Law Firms Management Strategies

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How to Think Like a Legal Operations Professional

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DEEP DIVE

Competitive Intelligence: A How-To Guide

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LMA’s Next Big Thing: Service Metamorphosis 2.0—What Clients Want

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Client-Focused Collaboration: Elevating the Role of Business Development

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DEEP DIVE

The Other Boys of Summer: Diversity and Inclusion Team Building Program

3:30 – 5:45 p.m.
**Bonus Session** Reach Your Peak: Navigating the Trail to the Top Spot       DEEP DIVE
4:45 – 5:45 p.m.
4:45 – 5:45 p.m.

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The Big Four Mean Business

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Engineering Growth: Achieving Next-Level Business Development Through Integrated Client-Centric Tools

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Building a Coaching Program That Your Attorneys Will Love

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Law Firm Brand Design: A Case Study

6:30 – 8:00 p.m.
Networking Reception
8:00 – 9:30 p.m.
Board Game Night

Exhibit Hall Hours

Wednesday, March 25
5:00 p.m. – 7:30 p.m.
Thursday, March 26
7:30 a.m. – 5:45 p.m.
Friday, March 27
7:30 a.m. – 1:30 p.m.
Conference Day Two | Friday, March 27
7:30 a.m.
Registration Opens
7:30 – 8:30 a.m.
Breakfast in the Exhibit Hall
7:30 – 1:30 p.m.
Exhibit Hall Open
8:15 a.m.
General Session Doors Open
8:30 – 9:30 a.m.
Day Two Welcome and Association Updates
9:00 – 10:00 a.m.
GENERAL COUNSEL PANEL:
Elevate. Collaborate. Innovate.
10:00 – 10:45 a.m.
Networking Refreshment Break and Demos in the Exhibit Hall
10:15 – 10:45 a.m.
Networking for Prizes Drawing in the Exhibit Hall

Concurrent Breakout Sessions

 

BREAKOUT ONE
BREAKOUT TWO
BREAKOUT THREE
BREAKOUT FOUR
BREAKOUT FIVE
BREAKOUT SIX
11:00 a.m. – 12:00 p.m.

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The Fab Five: Addressing D&I from All Perspectives (Including the Client’s Perspective)

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Pathways to Leadership: The Convergence of Service and Career Leadership

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Setting Yourself Up as an Influencer: 10 Ways to Drive Success for Your Projects

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Making Collaborative Teams and Key Client Programs Work (Finally!)

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Three Decades of AmLaw 100 Profit Margins: Shapes, Falls and Rises

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CRM Clinic: Best Practices for CRM Success

12:00 – 1:00 p.m.
Networking Lunch with LMA Regional Meet-Ups
1:15 – 2:15 p.m.
1:15 – 3:30 p.m.

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Beyond the Billing Rate: Law Firm Economics for Marketers

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Gotta Catch ‘Em All: Developing an Inclusive Client Experience Program

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Interactive Session/ Game: Can You Solve Your Next Law Firm Crisis? Part Two

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Turning Busy Lawyers Into Recognized Thought Leaders

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Best Practices in Collaboration and Business Development

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DEEP DIVE

Plaintiff Firms: Gain More Clients Through Strategic Digital Marketing

2:30 – 3:30 p.m.

Closing Session—Details to be Announced

3:30 – 3:45 p.m.
Conference Wrap-Up
3:45 p.m.
Conference Concludes