New for#LMA18
The Lagniappe Demo Lounge

This new feature of the 2018 LMA Annual Conference offers attendees the opportunity to participate in 20-minute, interactive product demonstrations that are educational in content and highlight how a product/service is benefitting the industry.

Discover the possibilities of new legal marketing and business development products and services to stay on the cutting edge, while engaging experts in a Q&A session.

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Tuesday, April 10, 2018 - Celestin A, Level 3

10:30-11:00 a.m.
Legal Proposal Solutions

Generating pitches and responding to RFPs are daily activities for many of you.  Being able to do so quickly is important to your firm and career.  During this session, we’ll share legal industry best practices for creating better proposals, faster using Breeze Proposals.

David Mead
Director of Business Development
Qorus

11:15-11:45 a.m.
Pipeline Management at the Law Firm: Solving the CRM Dilemma

Our competitive marketplace is increasingly bullish on sales performance and BD tracking. And yet the latest studies show that fewer than 5% of lawyers use CRM regularly for pipeline management. In this program you’ll discover exclusive insights into lawyer-friendly technology and better business solutions for your firm.

David Ackert
President
Ackert, Inc.

12:00-12:30 p.m.
Gain New Clients and Enhance Communications

CallTrackingMetrics powerful call tracking and automation platform arms businesses with the tools they need to optimize ROI and provide best-in-class customer experiences. With complete call attribution, you will know exactly which campaigns, ads, and keywords are driving phone calls, and use that intelligence to provide better service and gain more clients. 

Jason Smith
Account Manager
CallTrackingMetrics

1:45-2:15 p.m.
The BCG Marketing Engine

Boston Consulting Group has undergone a brand and digital transformation in recent years placing them atop the professional services category. In this intense session, learn tips and strategies directly from the BCG marketing team and their agency, Carbone Smolan Agency. Topics will include branding, strategy, content marketing, digital, and more.

Paul Pierson, Managing Partner, Carbone Smolan Agency
Marketing Representatives, Boston Consulting Group

3:30-4:00 p.m.
Concepts and Examples - How to Leverage your CRM System to Showcase your Value to your Firm

ROI Tracking – how to demonstrate the tangible results of your firm’s investment in marketing and BD initiatives. Valuable insights – deliver actionable information to partners they never knew they could have access to. Objective management – define, capture and track objectives to increase the visibility of achievements and outcomes.

Andrew Hutchinson
Vice President of Sales, North America and EMEA
One Place

4:15-4:45 p.m.
Web Accessibility – True Inclusion in Legal Marketing

As legal marketers, our role is to help law firms connect their expertise with the people who need it. But what if your website isn’t accessible to people with impaired vision, hearing or other disabilities no matter their need for legal services? This presentation will discuss the principles of accessible design, how to check to see if your firm’s website is accessible, and how to collaborate with developers, lawyers, and legal marketers, to ensure that your firm’s expertise is within reach of everyone.

Lynn Foley
Co-Founder, CEO and Partner
fSquared Marketing

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