It’s Time to Rethink Law Firm Social Media
Panel of speakers:
David Perry, Manager, Content Marketing and Social Media, Fasken Martineau DuMoulin LLP
Farzana Crocco, Director, Marketing & Enrollment Management, Osgoode Professional Development, Osgoode Hall Law School, York University
Hugh Mansfield, CEO, Mansfield Inc.
While studies show that most lawyers and law firms have a solid presence on social media, many are simply going through the motions without any real strategy or creative thought. Whether your law firm has a presence solely on LinkedIn or broadcasts across multiple networks, such as Facebook, Twitter, Instagram and others, learning how to make the best use of your time can greatly increase the effectiveness of your social media efforts. And while some best practices might have held true even a year or so ago, the world of technology, social media communications and content marketing evolves at such a rapid pace that legal marketers have to be incredibly agile and regularly informed to maintain a successful program. In addition, not all strategies work for all firms, so oftentimes customized programs – rather than general principles – can go a long way in fortifying your social media plan of action.
This session will focus on up-to-date tactics and examples for lawyers and law firms looking to improve their social media programs. Learn answers to these common questions:
- What are some of the key changes that have taken place in social media in the past 12 months?
- How can I develop a social media program that supports my firm’s other marketing initiatives?
- Which social media sites should I be spending time on and which ones should I dump?
- What can law firms learn from other industries when building a social media marketing program?