Get your brand high on tech.

Track: LMATech Midwest 2017

Session Number: 101
Date: Tue, Sep 26th, 2017
Time: 1:15 PM - 2:00 PM
Room: Cathedral Hall

Description:

If technology were a drug, your branding efforts should have you in rehab. Technology is the hyper drive for branding. If you know this, than you are effectively sharing your story with the world, and they are listening and responding. Branding has become more important now during this technology revolution than ever. Brands are more accessible, vulnerable, exposed, and manageable thanks to technology. This program will look at how technology and branding are the new peanut butter and jelly. 

 

OBJECTIVE:

Discuss how technology not only changed the branding game, but how it improved it. Outline different forms of technology and how they affect our brand activities and reputation. This program is designed to highlight why branding your law firm properly is the firm’s #1 marketing initiative, thanks to technology.

 

PRIMARY TAKEAWAYS OR LEARNER OUTCOMES:

Understand how areas of technology are hurting or helping your brand efforts and how to better manage them.

Review the different forms of technology that can improve marketing, brand awareness and brand reputation.

How technology creates a brand culture of sharing.

Session Type: Presentation or Panel
Cross-Listed Tracks: Presentation or Panel

Session Type: Presentation or Panel
Cross-Listed Tracks: Presentation or Panel