BD Coaching for the Small Marketing Department: Tips, Tricks and Truths

Date: March 27, 2019
12:00 p.m. CT

Sponsored by: Small Firm/Solo Marketer SIG

Domain: Business Development
BoK Competency: Business Development Coaching and Training

Business development coaching is frequently on the minds of in-house marketers, but given the usual fear associated with making a large investment of resources, t can be difficult to take the leap into a program.  In this webinar, you will hear the tips, tricks and truths about business development coaching and leave armed with the knowledge about how a business development coaching program might work for your firm.

Learning Outcomes:
    • Identify the key components of successful coaching programs
    • Hear best practices for laying the foundation for, implementing and evaluating attorney coaching programs
    • Discuss and take away actual resources an in-house marketer can use during their own coaching with attorneys

        Heather McCullough, Co-Founder, Society 54 LLC
        Chris W. Kirby, CEO, The Bridgefield Group
        Mary Kaczmarek, Principal, Skillful Means Marketing LLC
        Anna Hedgepeth, Director of Business Development, Cranfill Sumner & Hartzog LLP


        Price: Complimentary for Members


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