South Florida Local Group

Best Practices in Law Firm Business Development & Marketing - The Inside Scoop!

After spending 14 years building and running the business development function as the CMO of Cravath, Deborah Farone left to begin a research project meeting and interviewing 60 plus leaders in the profession from heads of firms, general counsel, CMOs and leading innovators. In this presentation, Deborah shares insights on best practices in marketing and future trends in the industry from her book "Best Practices in Law Firm Business Development and Marketing.”

Wednesday, March 20, 2019 | 11:30am-1:00pm

Greenspoon Marder | Fort Lauderdale
200 East Broward Boulevard, Suite 1800, Fort Lauderdale, FL 33301


LMA Members $20.00
Non Members: $40.00

Note: You must be logged in to the LMA website to receive the member rate.

Walk-in Policy:
Walk-ins will only be allowed entrance if space permits. Credit cards or checks made payable to "LMA" will be accepted at the door.

Cancellation Policy:
Any cancellations made before March 19 will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.

Questions?? Please contact LMA South Florida Chair Aleesha Khan, 


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Our Speaker


Deborah Farone

Deborah Farone is the author of “Best Practices in Law Firm Business Development and Marketing” (PLI 2019), a book based on more than 60 interviews with leading law firm leaders and marketers, general counsel, and innovators in the profession. The book is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. 

Deborah has served as chief marketing officer at two of the world's most successful law firms, Cravath, Swaine & Moore LLP and Debevoise & Plimpton LLP. At both firms, she built and led their marketing communications and business development departments. Deborah has also held positions as a marketing specialist at two global advisory firms, Willis Towers Watson and Ketchum. In 2017, she launched her own consulting practice, Farone Advisors LLC, where she advises law and other professional service firms on business strategy and targeted marketing and is a speaker at professional forums and retreats. Deborah is a past President of the Legal Marketing Association’s New York Chapter and was recently honored with LMA New York’s Legacy Award, in recognition of making “a distinguishable mark on the chapter and the profession.”  

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