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The 2019 Annual LMA Southwest Region Conference is dedicated to helping law firm professionals advance their careers by providing a premier forum to learn from and network with thought leaders and colleagues. This will be the largest annual gathering of legal marketers in the Southwest, bringing together members and professionals in the legal industry from Arizona, Colorado, Louisiana, New Mexico, Oklahoma, Texas, and Utah, as well as other parts of the United States.

Attendees that are in-house legal marketing professionals range from junior-level coordinators/specialists to senior leaders in law firm marketing and business development departments. More than a quarter of those attendees are CMOs, Directors or heads of the department who are responsible for the development and management of marketing policy and strategy in their law firms and companies. Over one-third is comprised of senior managers/managers and a mix of coordinators, specialists and assistants. The remaining quarter includes consultancies and service providers.

The 2019 LMASW Conference will be held at The Houstonian Hotel from September 11-13, 2019 in Houston, Texas


LMASW Region Conference registration includes:

  • The keynote and access to approx. 10 educational workshops
  • All networking events including a reception on Wednesday evening
  • Breakfast, Lunch and all business breaks

Registration for Members: $360

Registration for Prospective Members: $420

Group Rate Discount

Do you have three (3) or more persons from your firm planning to attend?  If so, we will offer a 10% discount on the cost of registration.  To receive the group rate discount, contact for details on how to register.

Evening Events

If you are interested in attending only the Wednesday evening welcome reception, you may register at a cost of $75 per person. The registration deadline for this event is September 4, 2019.


The Houstonian Hotel, Club & Spa
111 North Post Oak Lane
Houston, Texas 77024
Tel. 713.680.2626

Hotel Reservations

The conference will be held at The Houstonian located near Uptown Park in Houston, Texas. To reserve your room, visit the 2019 LMA Southwest Conference Hotel Registration Website.

About The Houstonian

The Houstonian offers an atmosphere designed to relax and pamper guests in a serene setting unlike any other in Houston. Local Houstonians and worldwide travelers alike flock to The Houstonian anticipating a rejuvenating and luxurious experience for each guest and Member. The welcoming sense of arrival is evident from the moment guests arrive to our secluded haven tucked away within the beauty of nature.

Nestled within the wooded setting near Uptown Park, The Houstonian presents the opportunity for a personalized approach with nature in a purely urban oasis with modern appeal and convenient access to areas of interest in Houston. Mere minutes from dynamic Downtown Houston, Memorial Park and the Houston Galleria, The Houstonian has it all – location, southern hospitality and amenities that appeal to travelers all over the world. The Houstonian property includes the Houstonian Hotel, along with the world-renowned Houstonian Club and award-winning Trellis Spa.

The Houstonian is Houston’s premier destination for those seeking an exclusive resort experience with conveniences of the city.



No Valid Registration Types [details]


Registration and Payment

Full payment must be received in order to confirm registration.  For payment, charge your registration to American Express, VISA, MasterCard or Diners Club. If you would like to pay by check, please send a check made payable to LMA or Legal Marketing Association, referencing the LMASW Conference and your registration code, and send the check to:

Attn: LMA Southwest Region
c/o Inspire AMC
7433 Spout Springs Rd., Suite 101, #53
Flowery Branch, GA 30542

All registrants will receive written confirmation / receipt of registration via email after they have completed their registration with full payment.

Payment Policy

Payment must be received in full by the conference date, September 11, 2019.

Cancellation and Refund Policy

Written requests for registration refunds must be received via email on or before September 1, 2019.  All conference cancellations received on or before September 1, 2019 will receive a full refund less a $50 administrative fee.  No refunds will be made after Sunday, September 1, 2019 (name substitutions only).  Refunds are not given for no-shows.


If you cannot attend the conference, you may substitute another person from your company. All requests for substitutions must be made via email to Substitutions after Wednesday, September 4, 2019 will be processed on-site at the LMASW Region Conference in Houston and all fees will still apply.

If you have any questions about the program, sponsorship, or general logistics, please do not hesitate to reach out to

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