January 23, 2019 | 12:00 PM - 1:30 PM
Studies show that overall spending on B2B content marketing is up, yet the questions about its effectiveness, getting it right, and producing enough content are on the rise. Marketers have indicated they plan to spend more on content marketing, but a small percentage of those same marketers say they have prepared content strategy that will help guide this practice and expense.
Spend an hour with Marketing, Business Development, Content, Social & Digital Media Speaker, Trainer & Advisor, Nancy Myrland, President of Myrland Marketing & Social Media, and Founder of The Lawyer’s Marketing Academy (online training) and you will walk away with an understanding of how and why content marketing fits into marketing and business development plans, and how marketers and attorneys can plan, organize, and publish this content in order for it to make the most sense for your firm and your clients.
Nancy will discuss:
- The creation of a Content Marketing Plan for attorneys for the next 90 days, including a worksheet developed by Nancy for your attorneys to use for their individual content creation.
- Why marketers, attorneys, and law firms need to think like publishers
- Why you need to think about "Content Campaigns," vs. one-off projects when topics arise
- How to lead your content strategy in your firm
- How to make sure your content is relevant to your clients
1001 Haxall Point
Richmond, Virginia 23219
LMA Members (in-person attendance) $15.00
LMA Members (webinar attendance) $10.00
Prospective Members $35.00
Note: You must be logged in to the LMA website to receive the member rate.
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About The Presenter
In her 17th year since creating Myrland Marketing & Social Media, Nancy Myrland is a Marketing, Business Development, Content, Social & Digital Media Speaker, Trainer & Advisor who helps lawyers, law firms, and legal marketers grow by integrating all marketing disciplines.
She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a Content Marketing Specialist. She helps lawyers and legal marketers understand how to grow their practices by making their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases.
As an early and constant adopter of social and digital marketing technology, Nancy also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming.
Nancy recently created The Lawyer's Marketing Academy in response to the growing request for online training in marketing, business development, content, social and digital media. She is also the host of the podcast and Amazon Alexa Flash Briefing, Legal Marketing Minutes.
After an early career in sales and marketing management, Nancy entered legal marketing when she joined the law firm of Baker & Daniels (now known as Faegre Baker Daniels) as their Director of Marketing, where she managed the marketing and community affairs strategy for seven offices around the world. She has been actively involved in LMA via the International Board of Directors, Midwest Board of Directors, was a 6-year Co-Chair of the Social & Digital Media SIG, and a member of various committees such as Technology, the Midwest Marketing Technology Conference, the Marketing Technology SIG Pre-Conference program, and the Legal Marketing Ethics Advisory Task Force.
If you do not remember your username or password, select "Username and/or Password Help", enter the email account associated with your LMA membership, and follow the prompts. Non-members may also create guest logins.
Walk-ins are welcome as space permits. Cash or checks made payable to "LMA Mid-Atlantic Region" will be accepted at the door. NO credit cards accepted.
Cancellations must be made within 2 business days of the program. No shows and cancellations within 2 business days of the program will be charged as follows: Members: $15 ($10 if registered for webinar only); Non-members $35.