Law Firm 101: How Law Firms Make Money, Pay Attorneys, and Set Budgets and Why the Role of Legal Marketers Is Highly Valued

January 30, 2019  |  12:00 PM - 1:00 PM

As you continue your career in legal marketing, it’s vitally important to understand the business of law. How do lawyers get paid? What is WIP? How do budgets get set? What’s the difference between an equity and non-equity partner? With this knowledge, you’ll have a better understanding of what motivates your lawyers and how you can contribute to their success. This session will include a discussion on:

  • The basic inputs of law firm economics and accounting
  • What drives a law firm’s profitability
  • How law firm resources are allocated
  • Where marketing fits in the law firm economic ecosystem

Ezra CrawfordOur speaker, Ezra Crawford, is a Senior Director in the Practice Group Business Development & Management team at Crowell & Moring LLP. In that role, he co-leads a team of more than 25 business development professionals and works with individual lawyers and practice groups to develop and execute on business development strategies. He is also responsible for group level KPIs, reporting, and other business and financial management activities.

Penn Quarter

Complimentary to LMANext SIG Members
$15 for Non-Members

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About the LMA Mid-Atlantic Region LMANext SIG

The LMANext Shared Interest Group serves in-house legal marketers with fewer than five years of legal marketing experience by providing them with support, mentorship, peer networking opportunities, and relevant training. The group meets monthly, hosting specialized programs designed to meet the challenges faced by newer legal marketers and social happy hours where members can connect. For more information about our SIG contact Marcia Cerqueira, Kate Boronkay, and Ali Pillow.

Important Information

As this is a complimentary event for future leaders, there is no cancellation penalty associated with this event. Please do notify lmamidatlantic@legalmarketing.org if you are unable to attend after registering.