Need to create analytics reports that won’t put people to sleep? Legal marketers are regularly tasked with providing objective data to back up their marketing initiatives. How we present that data to law firm partners, marketing committees, etc., can make or break future strategies and tactics. With Google’s free, easy-to-use tool, legal marketers can now make data much more digestible for key decision-makers.Melanie Trudeau of Jaffe PR will walk you through the step-by-step process for building beautiful reports using Google Data Studio in conjunction with Google Analytics. With this presentation, attendees will learn:
- How data visualization can be the key to persuading your top-level decision-makers
- How to connect their Google Analytics data with Google Data Studio
- How to identify useful data points prime for visualization
- How to customize data using filters
- How to use Google Data Studio to share and collaborate with team members
November 13, 2018 | 11:15 AM - 1:00 PM
11:15 AM - 12:00 PM: Complimentary Headshots by Hartmann Photo
12:00 PM - 1:00 PM: Program
BONUS: Arrive early and have your professional headshot updated—a special benefit provided by LMA Sponsor Hartmann Photo.
717 17th Street, Suite 2800
Denver, Colorado 80202
LMA Members: $30
Careers in Transition: $20
If you have any questions, please contact Matt Plavnick, firstname.lastname@example.org.
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About Our Speaker
Director - New Business & Digital Strategies
With a strong background in Google Analytics and other online measurement tools, Melanie begins from the ground up, determining goals and key performance indicators. Custom reporting allows her to work with clients to track the success of initiatives and adjust tactics where appropriate. With detailed analytical reports, she helps law firm marketers develop the deliverables they need for senior management buy-in and the insight for ongoing and future marketing initiatives.
As Jaffe’s law firm digital marketing strategist, Melanie helps improve clients’ online visibility. Whether it’s a law firm website, a social media channel or an email marketing program, a firm’s digital presence dictates how potential and existing clients find and interact with the firm’s brand online. By combining content marketing, SEO tactics, email campaigns and social media strategies, she develops an integrated digital marketing formula best suited to each client to provide exponential impact.
Save the Date: Celebrate the Holidays with LMA Denver at Green Russell!
Tuesday, December 11, 2018
4:30 – 6:30 pm
1422 Larimer St.
Denver, CO 80202
Details to follow.
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