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Humanity isn’t a Trend:
It's the Key to Marketing and Branding Success

November 15, 2018 | 11:30 AM - 1:30 PM

Terry Isner, CEO/Owner, Marketing and Branding, Jaffe

Emotion is the next big thing in marketing and it’s time to share your lawyer’s human side of genius. We need to humanize our marketing and branding efforts, people want to hear from people, connect with people, collaborate and share with other like-minded people. An emotional connection is where brand loyalty begins. We have to always remember that no matter what form of technology we use that there is always a person on the other end looking for something… most likely your help.

This program will look at how the technology revolution moved us from slogans and selling to stories and self-expression and why it’s forcing us to empathize and humanize legal marketing. Discuss how technology not only changed the branding and marketing game, but how it improved it by fostering an emotional connection with audiences and communities. Rethink and reimagine the use of email, blogs, your website and social media with a human first, always, approach.


  • Understand how human nature and an emotional connection are driving the way we market.
  • Identify the human characteristic that we need to apply to our content and digital marketing campaigns.
  • Review and rethink the different forms of technology and digital tools and how we should use them in a human first marketing strategy.
  • How technology creates a brand culture of sharing and engaging.

Winston & Strawn LLP
35 West Wacker Drive
47th Floor
Chicago, Illinois 60601

Lunch will be provided.

$40 LMA Members (AAM and ALA members also receive member pricing and must register with a valid discount code.  Contact your Association leader for the discount code.)
$60 Non-Members and any registrations after November 12th
Note: LMA Members must be logged in to the LMA website to receive the member rate.


No Valid Registration Types [details]


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About Our Presenter

Terry IsnerAs someone who is more likely to set trends than to follow them, Terry Isner is the rare mix of business strategist and artist. A multiple LMA Your Honor Award recipient and one of LawDragon’s “100 Legal Consultants You Need to Know,” Terry has been the creative force behind a number of high-profile national campaigns that have pushed the envelope in professional services marketing. He incorporates a variety of multimedia – from video to digital design to photography – to provide clients with cutting-edge tactics that break them out of the legal marketing mold and get them the visibility and branding they need to be successful in today’s competitive marketplace. A former CMO of an AmLaw 100 firm, he has a unique understanding of law firm strategy and the creative vision to provide campaigns that generate results.

Terry often draws inspiration from outside the legal industry to formulate innovative approaches to law firm marketing and PR. As one of the owners of Jaffe, he works closely with our client teams across the agency to provide input on new strategic and creative tactics and techniques that distinguish our clients from others in the industry.

Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.
The deadline for registration is Monday, November 12, 2018.

Walk-ins and those who register after November 12 will be charged the non-member rate of $60.00.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact prior to November 12.  According to LMA Midwest Region policy, all no-shows and cancellations after November 12 will be billed the full registration rate.