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Getting Ahead of Your Next Social Media Crisis

February 14, 2018 | 11:30 AM - 1:30 PM

Law firms devote considerable time and energy in considering how social media can enhance their business development and marketing strategies. However, they often neglect to consider the pitfalls and perils of social media. For example, how should the firm respond to an attorney posts an incendiary comment from his personal facebook account? In this discussion, our panel of communications experts will discuss best practices to avoid the issues that can occur when using social media and how to manage the situation after it occurs. Dividing the discussion into internal and external issues, the panel will discuss:

  • The critical importance of a social media policy
  • Issues and best practices to consider in using social media
  • Minimizing or avoiding the fallout from social media issues

The panel will include real-life anecdotes and scenarios in the discussion and attendees will receive a social media policy best practices “cheat sheet.”

Location:
Chicago Bar Association
Corboy Hall
321 South Plymouth Court
Chicago, Illinois 60604

Lunch will be provided.

$40 LMA Members (AAM and ALA members also receive member pricing and must register with a valid discount code.  Contact your Association leader for the discount code.)
$60 Non-Members and any registrations after February 12th
Note: LMA Members must be logged in to the LMA website to receive the member rate.


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About Our Panel

John TuerckJohn Tuerck, Global Director of Public Relations, Mayer Brown

John Tuerck is head of public relations for Mayer Brown and responsible for driving the firm's external communications across 25 offices in four continents. His team manages social media for business development and is assisted by a global team and external public relations firms in Europe, the US, and Asia. Mayer Brown has achieved notable success in recent rankings, including The American Lawyer's "Litigation Department of the Year" competition (finalist); a top-10 finish in The Financial Times' list of innovative US law firms; and two ties with Skadden for Law360's "Firm of the Year.”




Melanie Trudeau.jpgMelanie Trudeau, Director New Business & Digital Strategies, Jaffe

Melanie Trudeau is Director, New Business & Digital Strategies at Jaffe, a full-service legal marketing agency founded in Washington, D.C. Melanie advises law firms around the United States, from Am Law 100 firms to niche boutiques, on digital marketing strategies, including content marketing, SEO, social media, and online advertising. Prior to working at Jaffe, Melanie was Director of Search Marketing at Blue Tent Marketing in Aspen, Colorado.










Peter BerkPeter Berk, Attorney, Funkhouser Vegosen Liebman & Dunn Ltd.

Peter Berk is a Member at Funkhouser Vegosen Liebman & Dunn (FVLD).  Peter works with various businesses in connection with on-line, electronic, and technology issues.  In Social Media, he helps companies navigate the legal, regulatory and publicity minefields that often surround having an on-line presence.  Through the use of carefully crafted policies designed to meet legal and regulatory requirements as well as employee culture, Peter helps businesses protect themselves from the crippling, public fallout that results from the all-too-common viral posts.  For businesses that fail to properly implement or follow their policies, Peter helps quarterback business emergency response teams to address and limit the resulting legal, financial and reputational risks and injuries.






Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.
 
IMPORTANT NOTE:
The deadline for registration is Monday, February 12, 2018.

Walk-ins and those who register after February 12 will be charged the non-member rate of $60.00.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to February 12. According to LMA Midwest Region policy, all no-shows and cancellations after February 12 will be billed the full registration rate.