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Interactive CMO Panel

September 12, 2017 | 12:00 PM - 2:00 PM

Navigating your own legal marketing career by learning from the most senior experts in our area.

Our esteemed panel will discuss and answer questions like the following. We are also seeking your questions and feedback so we can customize the panel to be most beneficial for this chapter-wide audience.

  • How would you summarize the evolution of the legal marketing department in the past 5 years?
  • What are the top goals for your department?
  • For a junior legal marketing professional, what are some of the skills that you are looking for now that you may not have been looking for 5-10 years ago?
  • For someone that is building a career to be the most senior marketer within their firm or region, how would you suggest a mid-level marketer showcase their skills and desire to grow within the firm?
  • Not everyone can be #1, what are the best traits you look for in your right-hand man/woman?
  • How is social media shaping your department planning? Your hiring needs?
  • What other technology or industry trends are pervasive in your everyday department growth? [e.g. -- Need for unique pricing, technology skills, practice knowledge, etc]
  • What general advice do you have for all legal marketers in an industry that is changing at a rapid pace?

Location:
McDermott Will & Emery LLP
The McDermott Building
500 North Capitol Street, N.W.
Washington, DC 20001

Cost:

LMA Members Early Bird (through September 5th) $30.00
LMA Members Late Registration (beginning September 6th) $40.00

Prospective Members Early Bird (through September 5th) $45.00
Prospective Members Late Registration (beginning September 6th) $60.00

Note: You must be logged in to the LMA website to receive the member rate.


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About Our Presenters

Moderator:

Wendy Taylor
Senior Consultant
LawVision Group

Speakers:

Deirdre Christin
Chief Marketing Officer
Covington & Burling

Diana Courson
Chief Marketing Officer
Zuckerman Spaeder LLP

Melissa Croteau
Chief Business Development Officer
Buchanan Ingersoll & Rooney PC

Terra Liddell
Chief Marketing Officer
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

Important Information

REGISTRATION:
The LMA event management tool requires logging into your www.legalmarketing.org account to receive member pricing. Simply click the registration link above, select "Register Using Your Member Account" and follow the login prompts.

If you do not remember your username or password, select "Username and/or Password Help", enter the email account associated with your LMA membership, and follow the prompts.  Non-members may also create guest logins.

WALK-IN POLICY:
Walk-ins are welcome as space permits. Cash or checks made payable to "LMA Mid-Atlantic Region" will be accepted at the door. NO credit cards accepted.

CANCELLATION POLICY:
Unfortunately, we cannot accept credit cards at the door. Any cancellations made before September 8 will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.