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Capital Senior Leaders SIG:
CMO PR/Media Relations Roundtable

June 22, 2017 | 4:30 PM - 6:00 PM

Please join us for a Senior Leaders PR/Media Relations Roundtable discussion with top journalists in the Mid-Atlantic region. Participants will share insights into the following issues and trends in the legal and public policy space:

  • How law firms can work more effectively with reporters to provide accurate, salient, and timely information
  • What are the differences between covering law, politics, and the “business of law”
  • How reporters assess a story’s value, and how to determine each reporter’s goals and needs
  • Discuss resources that should be available to reporters and to firms, and how to maximize opportunities to work together
  • Review regional and global market trends through the eyes of a journalist
  • Discuss the influencer era, and the impact of social media on traditional reporting
  • Cover the “fake news” trend, exploring how reporters and editors determine the accuracy of a source; whether “fake news” is a problem for law firms or the journalists who cover them
A Q&A session will follow the discussion.

Confirmed Speakers:
Hadas Gold, Politico
Carrie Johnson, National Public Radio
Katelyn Polantz, National Law Journal
Todd Ruger, Roll Call
Zoe Tilman, BuzzFeed News
Tim Wells, Managing Editor, Washington Lawyer
Moderator: John Hellerman, Hellerman Communications


Location:

Wiley Rein LLP
1776 K Street NW
Washington, DC 20006

Cost:

Complimentary to LMA Senior Leader Members
Must register by June 15th

Note: You must be logged in to the LMA website to register.


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About the LMA Capital Chapter Senior Leaders' SIG

The Senior Leaders' SIG is an invitation-only series of focused, educational and networking programs for more experienced members of LMA’s Capital Chapter. The Senior Leaders’ SIG offers in-depth, group discussions among our more veteran members. To be part of this group, a candidate needs to be a CMO or Director-level, currently work for a law firm and have either over 10 years of industry experience or, if not, at least 10 people reporting to them. Discussion topics focus on client service, business development, market trends, advanced marketing and communications strategies, team management and development, and other key matters facing our senior leaders.

Important Information

As this is a complimentary event for senior leaders, there is no cancellation penalty associated with this event. Please do notify heather.reid@dlapiper.com if you are unable to attend after registering.