Domain: Business Development
Pitching litigation work is an entirely different ball game from selling transactional services—and too often, BD professionals rely on the same approach for both. Litigation work is unpredictable, high-stakes, and time-pressured. This session will unpack what makes winning litigation business unique and how BD and marketing leaders can better support their litigators in the pursuit of growth. Through practical insights and real examples, attendees will learn how to refine messages that resonate with decision-makers, position litigators as strategic problem-solvers, and quantify success in a space where metrics look different. Whether your firm handles commercial disputes, class actions, or complex investigations, attendees will walk away ready to translate litigation strategy into stronger business development outcomes.
Learning Outcomes:
- Identify the differences: How BD for litigation differs fundamentally from transactional pursuits—and what that means for your strategy.
- Build an early warning system: Leverage case filings, litigation alerts, dockets, market data, and regulatory/industry triggers to identify and act on opportunities early and in real time.
- Strengthen relationships: How to help litigators build credibility and stay top of mind with in-house counsel.
- Convert wins into growth: Translating trial results and thought leadership into ongoing business momentum.
Presenters:Theresa DeLoach-Mailvert, Global Director, Marketing and Client Development, Litigation, Dechert LLP
Bianca Lissandrello, Senior Manager, Entertainment & Media, Paul Hastings
Price:
Member Price: $79
Prospective Member Price: $99