Domains: Business of Law, Marketing Management and Leadership
The one thing every law firm wants is growth. But in such a competitive market, how can you compete? Learn how one AmLaw 200 law firm identified its targeted areas of growth and crafted an integrated plan to achieve it. Using marketing and PR tactics, the firm laid the foundation by amplifying the firm’s brand in its key practice areas and geographies and then used a money ball approach to attract top talent by leveraging data, analytics and human intelligence. In an interactive panel discussion, hear from the firm’s Chief Strategy Officer and Chief Talent Development Officer, along with the outside team that partnered with them, about how they took the firm’s business growth goals and executed a unique multi-pronged approach that achieved those goals – and then some. Every in-house strategic marketer will want to hear about this novel approach to help grow their firm and deliver results.
Learning Outcomes:
- Identify your firm’s growth priorities and how to develop a marketing/PR plan that supports them
- Explore innovative methods to align branding and analytics in executing a comprehensive growth strategy
- Discuss a new approach to talent acquisition to achieve firm growth
Presenters:
Kate Pearch, Chief Strategy Officer, Morris, Manning & Martin, LLP
Lauren Stone, Chief Talent Development Officer, Morris, Manning & Martin, LLP
Cari Brunelle, Co-Founder, Baretz+Brunelle
Howard Rosenberg, Partner, Head of Talent Intelligence & Acquisitions, Baretz+Brunelle
Price:
Member Price: $79
Prospective Member Price: $99