Domain: Communications
If you’ve ever drafted content and wondered whether anyone (besides the firm’s managing partner) will care about it, this session is for you. Moderated by a former Law.com journalist-turned-PR professional, this panel will explore how newsroom principles can elevate your firm's communications, bylined articles, PR outreach, award submissions and thought leadership strategies. Editors from Law.com and Law360, a leading legal tech journalist and lawyer, and a former business writer-turned-Am Law 100 communications director will share what the metrics reveal about how people consume legal content, how to articulate the broader impact, why editorial strategy matters more in an AI-saturated world, and how to build relationships with editors and influencers — all while navigating the realities of a law firm setting. Designed for in-house marketers, CMOs and agency professionals, this interactive session includes live polls and take-home tools to help you bring a newsroom mindset to your marketing plan.
Learning Outcomes:
- Apply the core editorial techniques that journalists use every day to make your firm’s content clear, engaging and effective.
- Leverage editors’ knowledge of what captures readers’ attention to identify topics that resonate, pitch stronger stories, place bylined articles and optimize your firm’s communications in the era of AI.
- Build stronger relationships with editors and industry influencers and turn those connections into tangible opportunities for law firms.
Presenters:Raychel Lean, Account Manager, Rep Ink
Samantha Joseph, Co-Head Editor of Litigation Desk, ALM
Ellen Jones, Senior Editor, Expert Analysis, Law360
Elaine Walker, Director of Media Relations and Communications, Greenberg Traurig
Robert Ambrogi, President and Publisher, LawNext Media Inc.
Price:
Member Price: $79
Prospective Member Price: $99