Domain: Marketing Management and Leadership
This isn’t a session about AI. It’s a session about leadership in the face of it. As legal marketing enters a new era, the true differentiator won’t be technology—it will be the leaders who can build trust, develop talent, and guide teams through transformation with clarity and conviction. This interactive session explores the leadership skills that drive change—and the risks if we don’t invest in them. Through provocative discussion, attendees will reimagine the future of legal marketing and identify the bold moves required to lead it. You’ll leave with practical tools, fresh insights, and a sharper sense of what it means to lead in complexity—not just manage through it.
Learning Outcomes:
- Identify the human leadership skills AI can’t replicate—and their tie to firm influence.
- Recognize the risks of over-automating development—and reimagine new ways to engage and motivate talent.
- Define what it really means to “feel valued”—and apply this insight to build trust and engagement across departments, generations, and personalities.
Presenter:Price:
Member Price: $79
Prospective Member Price: $99