The Five Pillars of AI Visibility: A Framework for Being Found, Not Ignored

Your lawyers are panicking about whether the firm shows up in ChatGPT. Meanwhile, you're fielding questions about "GEO strategy" without a clear framework for what that actually means, or how it connects to the mountain of marketing and business development work on your plate.  Here's what AI companies like OpenAI, Anthropic, and Google are telling us: the foundational elements that drive traditional search visibility are the same ones that determine whether AI systems cite your firm or your competitors. You don't need to start over. You need to understand how five interconnected pillars—Authority Architecture, Structured Content, Citation-Worthy Insights, Multi-Platform Presence, and Technical Infrastructure—work together to make your firm visible regardless of how clients search. 

In this hands-on session you'll assess your firm's current visibility across traditional search, AI Overviews, and generative platforms in real time. You'll see exactly why some firms get, cited and others get ignored. And you'll leave with a framework for prioritizing what to fix first—and how to build consensus to actually get it done.  Bring your laptop or phone. You're going to use it.