Priorities for Today’s Marketing & BD Professional
Friday, May 9 | noon - 1 p.m. ET
The landscape of legal marketing and business development is evolving rapidly, and professionals are being challenged to adapt in new ways. Join us for an engaging discussion on the top priorities shaping the industry today, including:
• Client Management: How expectations and relationship dynamics have shifted.
• Marketing Structure: The transformation of traditional marketing models and what’s working now.
• Talent & Resources: Navigating a highly competitive market where teams are feeling stretched at all levels.
Gain insights from industry experts and discover strategies to stay ahead in this changing environment. Don't miss this opportunity to connect, learn, and elevate your approach to legal marketing and BD.
LMA Body of Knowledge: Business of Law, Marketing Management & Leadership
Cost:
Members: Complimentary
Non-members: $25
Speaker:
Shanin Lott
Global Law Firm Practice Leader, Russell Reynolds Associates
Shanin leads Russell Reynolds’ global law firm practice. Based in New York and Toronto, she works closely with law firm leaders on a range of strategic talent projects, including assessing leadership needs and identifying and developing forward-looking leaders. She also advises on leadership assessments, team effectiveness, and culture analysis. Shanin brings extensive experiences advising high-performance, client-centric professional services firms in deeply competitive landscapes.
Previously, she was the Chief People Officer for the Canadian region of Norton Rose Fulbright, and was instrumental in supporting the firm’s global people and culture strategy. In that role, she developed and executed the people strategy across functions, including talent attraction and development, performance, DE&I, culture and engagement, and HR operations. Shanin has also worked on extensive corporate culture audits. Before that, she led talent management and marketing and communications teams at Stikeman Elliot, a top-tier Canadian law firm. She has practiced law in NYC and Canada.
Shanin holds a BA (hons) in English literature from the University of Windsor, and an LLB from the University of Ottawa. She is called to the bars of Ontario and New York.
Julia Bennett
Chief Marketing & Business Development Office, Davis Wright Tremaine LLP
Richard Franco
Global Head of Communications, White & Case
Rachel Watson
Director of Business Development, Client Development and Campaigns, Akin Gump Strauss Hauer & Feld LLP
For questions or concerns about your event registration, please contact lmanortheast@legalmarketing.org.