Using AI in Legal Marketing Without Losing Sleep (or Your Firm’s Reputation)
Recorded November 3,2025
AI is everywhere in legal marketing, from writing client alerts and social posts to powering CRMs and proposals. The opportunities are exciting, but the risks are real. Misused data can raise privacy issues, and sloppy use of AI writing tools can lead to plagiarism, copyright problems, or a hit to your firm’s credibility. We’ll keep things practical by looking at what new privacy rules mean for marketing teams, how to use AI writing tools without creating headaches, and simple guardrails that let you get the benefits of AI without the risk.
LMA Body of Knowledge: Business of Law, Technology Management, Business Development
Our Speaker:
Jeff Knight
Partner, Bricker Graydon
Jeff Knight is an attorney in the firm’s Education Law, Privacy and Data Protection, and Intellectual Property groups and he devotes a significant part of his practice to exploring the intersection of technology and law, particularly as it relates to fast-emerging technologies on campus and in business.
As an education attorney, he assists clients both in an external general counsel capacity and as a litigator. He understands that educational institutions are their own ecosystems and that the key to success is getting the right stakeholders the right information as efficiently as possible. Though he is well-versed in successfully navigating clients through complex matters ranging from shared governance disputes, to civil rights investigations and federal financial aid compliance, he also has the experience to defend his clients before courts and administrative agencies.
In his technology practice, he helps clients achieve and maintain compliance with an ever-changing privacy and data security landscape. He counsels clients on the nuances associated with the Federal Trade Commission Act, Gramm-Leach-Bliley (GLBA), and the EU’s General Data Protection Regulation (GDPR), as well as myriad state privacy laws, including the California Consumer Privacy Act (CCPA), and industry guidelines and standards. While he routinely advises clients on their proactive compliance and risk mitigation strategies, he also regularly assists those that are experiencing significant data security incidents, from the initial response through remediation efforts.
Beyond data privacy and security, Jeff assists clients with filing trademark and copyright applications with the U.S. Patent and Trademark Office and the U.S. Copyright Office, and provides counsel on clearance searches, filings and registration, maintenance.
Cost:
LMA Members: Complimentary!
Prospective LMA Members: $25
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