Data Talks: Google Analytics Essentials for Legal Marketers
Thursday, December 11 | Noon - 1 p.m. CT
Elevate your law firm's digital presence and prove its value to stakeholders with data-driven strategies. This presentation equips legal marketers with the tools and insights to leverage Google Analytics data to demonstrate ROI, attract clients, and recruit top talent. Learn how to turn data into actionable insights that resonate with attorneys and drive firm growth. Rather than focusing on general reporting types and definitions, this presentation will center on your common legal challenges and goals, such as encouraging attorneys to create thought leadership and engage on social media. Then, elaborate on using data storytelling strategies to present your analytics to achieve results.
LMA Body of Knowledge: Technology Management, and Communications
Speaker:
Danielle Diforio
Account & Project Director, Clockwork Design Group, Inc
As Clockwork's Account & Project Director, Danielle advises, collaborates, and smoothly guides clients through every step to keep projects on time and on budget. For over a dozen years, Danielle has educated clients on website best practices to ensure that their site is easy to use, navigate, and maintain. She utilizes Google Analytics and Search Console to help Clockwork’s clients understand their website traffic and make data-driven decisions. Danielle advocates for inclusivity and promotes the adoption of guidelines to create websites and marketing materials that are accessible to all.
Danielle is a frequent speaker on many website-related topics, from analytics and accessibility to project management and design trends. She is an active member of LMA and SMPS.
Location:
A Zoom link will be emailed in advance of the event only.
Cost:
LMA Members: Complimentary!
Prospective LMA Members: $25
Thank you to our sponsor!
For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org