Domains: Communications, Business Development
What if the secret to scalable content wasn't hiring new marketers, but activating the ones you already have? In this session, marketing leaders Nancy Myrland, Matt Scheetz, and Jennifer Scotton will show you how to launch (or level-up) an attorney-driven video program that builds personal brand equity, boosts visibility, and turns prospects into clients. From polished, professionally produced videos to quick client alerts filmed on mobile, you’ll learn how to match the right approach to your resources, timeline, and goals. Through real-world case studies and a hands-on workshop, you'll discover how templates, tools, and AI strategies simplify production while amplifying your firm's voice.
Attendees will walk away with practical coaching techniques for securing attorney buy-in, as well as ready-to-use worksheets for planning your next video initiative. Perfect for marketing leaders ready to scale content output and transform reluctant attorneys into confident creators.
Learning Outcomes:
- Design a flexible video content framework that matches production approach to your firm's resources, timeline, and strategic goals.
- Identify the tools, techniques, and AI strategies that simplify video production and help attorneys create authentic content.
- Explain how to train, coach, and incentivize attorneys to generate their own content that aligns with the firm’s brand identity and marketing goals.
Presenters:Jennifer Scotton, Chief Marketing & Business Development Officer, Constangy
Matt Scheetz, Content Director, Dykema
Nancy Mryland, Marketing, Business Development, Conetnt, Social & Digital Media Advisor, Myrland Marketing & Social Media
Price:
Member Price: $79
Prospective Member Price: $99