LMASE Recording: Southeast RISE Webinar - The People Factor: Management Skills for Current & Future Leaders

Southeast RISE Recording—The People Factor: Management Skills for Current & Future Leaders 

Recorded Thursday, September 11, 2025

What You'll Learn:

• Understanding different work styles and motivations 
• Effective delegation principles (whether managing up or down) 
• Building collaborative relationships 
• Giving and receiving effective feedback 
• Managing projects and stakeholders without formal authority 

Format:

• 60-minute interactive webinar 
• Q&A session with speakers 
• Access to session recording 

Registration Details: 

• Member Rate: $75
• Non-Member Rate: $85
• Registration includes access to this live webinar and its recording only

Maximize your development with the complete LMASE RISE Workshop Series experience!

The LMASE RISE Workshop Series represents LMASE's commitment to delivering exceptional professional development opportunities tailored to the Southeast legal community, honoring the Legal Marketing Association's mission to advance the profession through education, networking, and thought leadership.

Webinar Series:

• Member Rate: $75 per webinar/$175 for full series (Save $50)
• Non-Member Rate: $85 per webinar/$200 for full series (Save $55)'
• Registration includes access to the live webinars and recordings 

Featured Speakers:


Laura Dutt, Executive Coach & Principal, PathForward Executive Coaching
With over 20 years in professional services including nearly 18 years at Benesch Law where she rose to Chief Talent Officer, Laura brings deep expertise in developing high-performing professionals and navigating the complexities of people management. As founder of PathForward Executive Coaching, she specializes in leadership development, helping professionals build more fulfilling, impactful careers through honest self-reflection, vulnerability, and strategic growth planning. Laura's approach centers on building strong, genuine relationships that create environments where leaders can be honest about their challenges while receiving both encouragement and accountability. Her extensive background in HR, recruiting, and talent strategy provides her with unique insights into the people-focused challenges that marketing professionals face when transitioning into management roles. Laura's philosophy that "real growth comes from a willingness to do the hard work" makes her an ideal guide for legal marketers ready to elevate their leadership capabilities and make lasting impact through effective people management.



Jennifer O'Donnell, Chief Marketing & Business Development Officer, Segal McCambridge
With more than a decade of leadership experience at AmLaw firms, Jennifer brings proven expertise in building teams, managing cross-functional initiatives, and driving strategic growth through effective people management. As Chief Marketing & Business Development Officer at Segal McCambridge, she leads national branding and growth strategies while overseeing business development, communications, marketing operations, and public relations teams. Her role as part of the firm's leadership team positions her to share insights on managing both direct reports and cross-functional relationships while balancing strategic vision with day-to-day execution. Jennifer's background includes a J.D. and B.S. in Psychology, giving her a unique foundation for understanding people, anticipating needs, and connecting solutions with opportunities. Her approach blends strategy, creativity, and relationship-building to turn opportunities into results, making her a valuable resource for marketing professionals looking to master the art of leading through influence while managing diverse teams and complex projects.



Adam Severson, Chief Business Development Officer, Baker Donelson
With more than 25 years of experience guiding law firms in strategic direction and execution, Adam brings exceptional expertise in managing complex, multi-office initiatives and building collaborative teams across practices and geographies. As Chief Business Development Officer for Baker Donelson, Adam collaborates with lawyers and professional staff to maintain client focus, increase marketplace awareness, and facilitate cross-office and cross-practice collaboration—demonstrating mastery of the delegation and team management skills that many marketing professionals need to develop. A former LMA President and 2020 inductee into the Legal Marketing Association Hall of Fame, Adam is recognized as a Fellow in the College of Law Practice Management and was named CMO of the Year by the Nashville Business Journal across all industries. His extensive speaking experience on law firm strategy and competitive intelligence, combined with his track record of building high-performing teams and managing complex organizational dynamics, makes him an ideal mentor for marketing professionals looking to transition from individual contributors to strategic leaders who can effectively manage people, processes, and cross-functional projects.

Sponsor:

For questions or concerns about your event registration, please contact lmasoutheast@legalmarketing.org.