Dates: June 13, 2025 - June 27, 2025
Domains: Communications, Technology Management, Marketing Management and Leadership
BoK Competencies: Social media and Engagement, Message and strategy planning, Communications software and platforms, Marketing Planning, Consultant and Vendor Management, Firm Organizational Structure and Dynamics
Sponsored by: LMA Social & Digital Media SIG
The LMA Social & Digital Media SIG is excited to present our annual 15-Day Social Media Challenge with a spooky Halloween in summer theme! This year's challenge is designed to enhance your social media marketing skills and knowledge through weekly articles and Zoom roundtables specifically tailored for advanced legal marketers. This year, we’re exploring everything from cutting-edge AI tools and video production techniques to thought leadership strategies and securing leadership buy-in for social media campaigns. On our signature "FriYAY" sessions, participants will both hear from guest speakers and participate in roundtable discussions. On “Wild Card Wednesdays,” we’ll share a relevant article about social media in the news. The Challenge runs from June 15-30, 2025, with a kickoff session on Friday, June 13th.
Learning Outcomes:
- Learn about cutting-edge technologies and techniques, including AI tools and video production, to create engaging legal marketing content that differentiates your firm.
- Develop effective thought leadership strategies and performance metrics that generate demand while aligning with firm business objectives and professional standards.
- Gain skills to secure leadership buy-in through data-driven proposals that demonstrate social media's ROI.
Price: Complimentary for Members
Interested in joining the Challenge? Click the Purchase button below and reach out to education@legalmarketing.org if you have any questions.