Domains: Technology Management, Communications
In this forward-thinking session, we’ll explore how leading brands are rethinking their digital strategies to engage clients and drive business development through innovative technology, design and user experience.
- The future of content management – How composable and headless platforms enable agile, cost-effective website evolution that allows continuous website improvements without costly redesigns.
- Intent-led navigation & UX best practices – How smarter UX design improves client interactions and conversion.
- Exceptional search – Using a global taxonomy to connect related content and power contextual search, ensuring users quickly find what they need.
- AI-powered content acceleration – Using AI to streamline content creation, personalization, translation, and automation for fast, cost-effective content delivery, empowering teams to create high-quality, tailored experiences at scale while enhancing engagement and efficiency.
- Websites as revenue drivers - Turning your digital platform into a business growth engine.
Join Mikkel from Novicell and Chris from AlixPartners for a session full of practical insights and proven strategies. Learn how to build a future-proof, high-performing digital presence and strategically leverage your website as a core part of your firm’s revenue generation pipeline, positioning it to drive sustainable growth.
Learning Outcomes:
- Discover how recognizable brands and Big 4 firms are using their websites to engage clients and the user experience on their websites (i.e. intent led navigations, bios, etc.)
- Examine the pros and cons of building a headless CMS (decentralized content management system) so that you can refresh your website instead of redesign
- Identify strategies to leverage your website to enhance your firm’s revenue generation pipeline
Presenters:
Mikkel Keller Stubkjær, CTO, Novicell
Chris Eatherton, Head of Digital Marketing, AlixPartners
Price:
Member Price: $79
Prospective Member Price: $99