Domains: Technology Management, Marketing Management and Leadership
In today's rapidly evolving marketing technology landscape, are you positioning your firm for future success? This workshop will work through an evaluation of your marketing technology stack's effectiveness across key capabilities like client health, lead management and digital engagement. Our experts will provide an insider's look at technology platforms leading firms are adopting. You'll receive actionable guidance on investing in proven solutions and exploring innovative platforms to stay ahead. We'll explore constructing a unified, integrated stack that propels your business forward with benefits like data security, compliance, automation, and unified reporting. This session is valuable for:
- Chief Marketing Officers: Align tech investments with business goals
- Marketing Technology Leaders: Optimize your firm's digital ecosystem
- Marketing Operations Professionals: Streamline processes through technology
- Digital Marketing Managers: Enhance client engagement and lead generation
- Business Development Directors: Improve pipeline management and client relationships
By attending, you'll gain knowledge to lead your firm into the future, ensuring your marketing efforts are ahead of the curve. You'll leave with a template for creating a roadmap for technological advancement aligning with your firm's strategic objectives.
Learning Outcomes:
- Develop Strategic Problem-Solving Skills by identifying and analyzing key challenges within their law firms and ideating innovative solutions within teams. Gain practical experience in developing strategic plans, including implementation roadmaps and success metrics
- Enhance Change Management Capabilities by discussing the importance of change management and how to drive impactful results within their organizations through disruption. Learn techniques for influencing behavioral change and fostering a culture of continuous improvement
- Refine their ability to prepare and deliver compelling pitches. Receive feedback from industry colleagues and leaders, helping them to present ideas persuasively and confidently, a skill crucial for gaining buy-in from stakeholders and driving initiatives forward
Presenters:
Michelle Woodyear, Consultant, Mount Insights
Kim Rennick, Director of Client Relations, Covington & Burling
Price:
Member Price: $79
Prospective Member Price: $99