Domains: Communications, Technology Management
How many times has your department heard, “can’t you just?” from your lawyers? Unlock the power of digital storytelling by understanding the “why” behind your narrative and how to craft stories that resonate. In this session, you’ll learn how to choose the right stories to tell and the best platforms for sharing them. We’ll explore how to engage the right people and secure the necessary resources, including budget, for a successful digital project. Finally, we’ll dive into measuring ROI, staying ahead of trends to ensure your digital storytelling continues to evolve with the industry, and knowing when to throw in the towel.
Learning Outcomes:
- Define your “why,” identify which stories you want to tell and how you want to tell them
- Explore the digital marketing process, including selecting the best platforms, knowing who to get on board, identifying necessary resources, budgeting for success, and evaluating the ROI or knowing when to throw in the towel
- Evaluate ROI on your results and know when to throw in the towel; understand trends and what’s next for digital storytelling
Presenters:
Matthew Scheetz, Content Manager, Dykema
Diana Dillon, Director of Marketing, Wiley Rein LLP
Hilary Engel , Social Media Manager, Faegre Drinker Biddle & Reath LLP
Jennifer Scotton, Chief Marketing Officer, Constangy, Brooks, Smith & Prophete, LLP
Price:
Member Price: $79
Prospective Member Price: $99